Entrepreneur -- Time was when getting feedback from a customer was a process so complex, it was akin to getting blood out of a stone. Thankfully, we don’t live in those times.

Today, not only is feedback nothing more than an email away, but customers actively come to you with suggestions and ideas. In fact, theylove sharing their insights with you because they understand that the more feedback they give, the better your product becomes.

However, most of this feedback just ends up cooling its heels in hard drives, which is, well, tragic, considering all the good it can do. A motivational tool, a wall of love. . . the ideas are limited only by your imagination. Here are our top five cool things that you can spin off with customer feedback, to wow your customers and your own employees.

1. Drive product roadmap with feedback.

Take it from the experts: Your customers are the stars simply because they use your product day in and day out. No matter how hard you try to empathize and put yourself in their shoes, you'll never come up with some of the exciting ideas that occur to your "power users."

So, stop brainstorming and start following customer discussions on forums. Read support tickets, listen to feedback and, most important of all, record all the ideas you hear. Not only will your customers appreciate your willingness to listen and implement their ideas, but you will set yourself apart from your competitors, as a business that genuinely cares.

2. Create a 'wall of love.'

There's a world of difference between knowing that your customers love you and actually seeing proof of it. Create a wall of love containing all the amazing things your customers have said about you, your product and your service. Put it online to show your employees that what they do actually matters; it changes people’s lives for the better. You can even create a document with these testimonials and publish it online for potential customers to see just how trustworthy you are, how much you really care about them and their feedback. It also makes for excellent sales collateral.

A physical wall of love at your workplace won’t hurt either. In fact, we can’t think of a better motivation tool. Being able to walk by a wall and see how what you do matters: There can’t be a better motivation tool in existence.

Read the rest of the story here: http://www.entrepreneur.com/article/251743