Here’s something you might want to consider tattooing on your forehead: What we fear doing most is usually what we most need to do, says productivity guru Tim Ferriss.

6-12-2017, Ted Talks -- To do or not to do? To try or not to try? Most people will vote no, whether they consider themselves brave or not. Uncertainty and the prospect of failure can be very scary noises in the shadows, and most people will choose unhappiness over uncertainty. For years, I set goals, made resolutions to change direction — nothing came of either. I was just as insecure and scared as the rest of the world.

The simple solution came to me accidentally in 2004. At that time, I had more money than I knew what to do with — and I was completely miserable. I had no time and was working myself to death. I had started my own company, only to realize it would be nearly impossible to sell. Oops. I felt trapped and stupid at the same time. “I should be able to figure this out,” I thought. Why am I such an idiot? Why can’t I make this work? What’s wrong with me? The truth was, nothing was wrong with me.

Critical mistakes made in the company’s infancy would never let me sell it. It had some serious defects. (This turned out to be yet another self-imposed limitation and false construct — it was acquired by a private equity firm in 2009.) The question then became, “How do I free myself from this Frankenstein while making it self-sustaining? How do I pry myself from the tentacles of workaholism and the fear that it would fall to pieces without my 15-hour days? How do I escape this self-made prison?” A trip, I decided. A sabbatical year around the world. So I took the trip, right? I’ll get to that. First, I felt it prudent to dance around with my shame, embarrassment and anger for six months, all the while playing an endless loop of reasons why my cop-out fantasy trip could never work. One of my more productive periods, for sure.

One day, while envisioning how bad my future suffering would be, I hit upon a gem of an idea: Why don’t I decide exactly what my nightmare would be — the worst thing that could possibly happen as a result of my trip? Well, my business could fail while I’m overseas, obviously. A legal warning letter would accidentally not get forwarded, and I would get sued. My business would be shut down, and inventory would spoil on the shelves while I’m on some cold shore in Ireland. Crying in the rain, I imagine. My bank account would crater by 80 percent, and my car and motorcycle in storage would be stolen. I suppose someone might also spit on my head from a high-rise balcony while I’m feeding food scraps to a stray dog, which would then spook and bite me squarely on the face.

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Entrepreneur -- You can tell a soon-to-fail entrepreneur by the tired, haggard look in his eyes. Like extras from "The Walking Dead," they stumble around looking not entirely alive.

Because they aren’t.

Despite covariance in the rate of startup failures with overworked CEOs, the problem persists. Some founders are fanatical when bragging that they work 60 to 80 hour weeks. Their sense of building “sweat equity” blinds them to the sacrifices they make -- to their health, to their marriages, to their families and communities. What they mistake as a successful lifestyle is actually a massive failure.

Related: Here's Why the 8-Hour Workday Doesn't Work

Personal fatigue.

People are not designed for 80-hour work weeks, at least not over the long term.

Various studies show that we humans operate efficiently for maybe 10 hours a day, and that is if you sleep well, eat right and exercise regularly. As you will quickly see, attempting to work more than 10 hours is an exercise in diminishing returns, as it keeps you from being at your peak performance for those 10 top hours.

Most people need a solid eight hours of sleep to rejuvenate. This leaves 16 waking hours in a day. A fair amount of that time is spent in maintenance: eating, bathing, brushing teeth, walking dogs and other mundanities. Subtract also from these 16 available hours the minimal family interaction and duty time (driving kids to school), special events (seeing your doctor for that chest pain that has been nagging you), your commute time (which for most people is non-productive). Pretty soon, you may only have 10 hours in a day to do real work.

The only ways you can do more is to either work seven days a week (and that only buys you a maximum of 20 extra hours of productivity) or you skip doing those things called life. You ignore your spouse, miss your kid’s soccer game, renege on volunteer work, avoid the gym and live on fast food since you don’t have time for real food. With this lifestyle you soon won’t have a spouse, won’t see your kids because they live with your ex, are mutually ignored by people in your community -- and you will be found dead of a heart attack with a McDonald’s sack clenched in your fist.

Related: Working Long Hours Could Kill You

Why entrepreneurs work too hard.

Impatience is a universal trait with entrepreneurs. They have a vision and want to achieve it before the weekend. They also lean toward perfectionism, and pay close attention to the myriad of details in their business. Between wanting it done now and wanting it done right, they often choose to do it themselves. All of it.

But life doesn’t work that way. You don’t scale that far. Yet you start down the road of overworking yourself because you make many of the common entrepreneur mistakes:

• You don’t prioritize: Not everything is equally important, and you let B’s get in front of A’s.
• You don’t tackle "Tough Things First": Dread of big problems and distasteful tasks keep you from launching important initiatives.
• You don’t delegate: Fear of other people not performing tasks the way you think they should be done causes you to micromanage or otherwise add to your workload.
• You obsess over unimportant details: You cannot get your head out of the weeds long enough to see that the grass needs mowing.
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