Auburn Hills, Mich. (May 29, 2025) – Alps Alpine North America, Inc. (“Alpine”) named their 2024 Rep of the Year and Rep Firm of the Year for the Alpine Brand (aftermarket division) during an all-staff meeting in Auburn Hills, Michigan on Tuesday, May 20. These annual awards recognize independent rep firms and direct reps who strongly commit to the Alpine brand, providing exceptional sales and marketing growth.

“Every year, we look forward to recognizing those who embody the Alpine brand by going above and beyond in their sales, marketing, and support efforts,” said Dan Sparks, National Sales Director for the Alpine Aftermarket Division at Alps Alpine North America. “This year, we are especially honored to recognize these outstanding sales reps who have truly stepped up and exceeded our expectations during the challenging environment in 2024.”

During the ceremony, Trent Partners & Associates was named 2024 Rep Firm of the Year. The team from Trent, comprising Matt Gonzalez, Peter Huggins, Frank Lombardo, and Ralph Luce, was recognized for their strong sales results in 2024, particularly in the sound and in-dash categories.

Jason Fine was named the 2024 Direct Rep of the Year for his impressive sales growth and dedicated support to his Alpine Authorized Dealers.

A special “Ludicrous Mode” award was also given to Pete Bobsin for his strong efforts in driving Alpine Tesla sound system sales and marketing activities in 2024.

Award recipients were chosen by Alpine senior leadership based on an evaluation of their sales, marketing, customer service, and communication for 2024.

Alpine, the aftermarket car audio division of Alps Alpine Co., Ltd., is an automotive electronics manufacturer that provides consumers and leading auto makers with audio, video, navigation, and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine’s R&D and manufacturing facilities in Japan, China, Europe, and North America ensure that all products address the real-world requirements of drivers in each market. The company is committed to developing safe, comfortable, and eco-friendly automotive electronics products. For information about Alpine’s aftermarket products, visit www.alpine-usa.com or follow AlpineUSA on social media channels like Facebook, Instagram, X, TikTok, and Roblox.