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After only one day, KnowledgeFest 2015 may be on track to surpass the success of last year's event. Taking place here at the Hilton Anatole in Dallas, Texas, this year's event kicked off with a number of unique attributes, including having to share the complex with a bodybuilding competition, making for an interesting walk to dinner after the trade show and manufacturer trainings concluded.

But before the visual buffet of body donnas took place, attendees were treated to a wide array of educational seminars that featured part one of the "Tuning Cars" series with Andy Wehmeyer of Audio Frog, in which Wehmeyer discussed the pitfalls of trying to tune a car by ear, claiming that "tuning by ear sucks." He went on to describe the beginnings of the process. Tomorrow's seminar will feature Larry Frederick, who will likely use his own fun assortment of colorful metaphors to bring the topic to life.

Another engaging seminar featured Steve Witt of American Road Products and Derek Smiedl of NAV-TV discussing the power of a growing safety category in the class, "Safety is No Accident: Creating a Successful Safety Business." The two were able to execute convincing arguments on ways to sell the products to reluctant customers by providing convincing anecdotes, including one about a teenage boy betting t-boned in his brand-new sports car by an elderly couple. The couple ran a red light, making them at fault. But when questioned by the officer who arrived on-scene, they claimed the boy ran the light. Had it not been for his trusty dash cam streaming and recording video to his smart phone, he may have ended up at fault.

As night fell, cocktails emerged and this year's opening night ceremony commenced, beginning with a keynote by Tim Parenti, president of MVP Dynamics. The speaker, new to the 12-volt scene, discussed "Attitude - The Power to Direct or Misdirect." The presentation centered on a person's ability to change their situation with the power of attitude. Citing various case studies and having attendees write out various exercises, Parenti kept the crowd intrigued and made a strong argument for his topic.

Following that, Chris Cook, president of the Mobile Electronics Group, introduced this year's Town Hall panel, which included Joshua Landau of JML Audio, Brian Layton of Sound FX (current Retailer of the Year), Gary Stackpole of Benchmark Soundworks, Jason Digos of elettromedia, Steve Wood of Directed and Andy Wehmeyer of Audiofrog.

The discussion centered on four topics, including customer impressions of the business, how to grow the market, the installer shortage and future impact, and how to promote expertise and value. Regarding the last topic, answers varied from focusing on the install bay and showing customers what the business is all about to protecting product by keeping an eye on manufacturer selling practices to third party vendors looking to undercut retailers.

Overall, it was a successful first day, featuring packed class rooms and a total number of 794 attendees filling the seminars throughout the day. Stay tuned for Day 2 coverage.

North Andover, MA – May 18, 2021 – The Mobile Electronics Association introduces the all-new Mobile Electronics Show! The series premiere, sponsored by Sony, will debut on Tuesday, May 18th at noon Eastern Time. For the first webcast, Mobile Electronics Association president and show host Chris Cook will interview some of the winners from the 2020 Mobile Electronics Industry Awards including Jason Kranitz of Kingpin Car & Marine Audio, Adam Devine of Devine Concepts, Kimberly Trainer of Car-Tunes, and Justin Kush of MTI. There is also a special opening interview with the Sales Pro of the Year, Mike Rundel of Sony.
 
“The Mobile Electronics Show will be broadcast on YouTube, Facebook, and Vimeo and will include great interviews with key players in the Mobile Electronics Industry” said Chris Cook, President of MEA. “Each show will bring to life content from Mobile Electronics Magazine in an infotaining, video podcast format that will feature dealers, manufacturers, distributors and key industry personalities."
 
For a direct link to the webcast go to http://me-mag.com/me-show.
 
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
 
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