Mobile Electronics® announced final figures for its recent KnowledgeFest educational conference and show in Dallas. Record-breaking attendance topped more than 950 mobile electronics industry professionals. The increase over 2014 can be attributed to new, first-time attendees and renewed growth in the specialist channel.

KnowledgeFest is the mobile electronics industry’s largest educational event. Dallas offered 36 hours of business management, sales and installation training and 40 hours of manufacturer training. Retailers responded: Dealer attendance at workshops and manufacturer trainings in Dallas increased over 2014.

“In the six years since re-inventing KnowledgeFest, this year’s event in Dallas was our biggest and best ever,” said Chris Cook, president of Mobile Electronics. “Our objective is to grow our new April show in Indianapolis in the same way, while making Dallas even better for our attendees and exhibitors.”

The Dallas show floor featured 46exhibitorsrepresenting over 60 brands and 50,000 square feet of exhibit space. Booth selection for KnowledgeFests 2016 took place onsite. Exhibitors renewed booth space for Dallas and choose space for Indianapolis 2016.

Eight new manufacturer partners also came onboard. Joining the fifteen other Mobile Electronics Partners are: Directed (Diamond Partner), Stillwater Designs (Diamond Partner), Voxx Electronics (Diamond Partner), AAMP of America (Gold Partner), Arc Audio (Gold Partner), K40 Electronics (Silver Partner), Accele (Silver Partner), and Cerwin Vega (Silver Partner).

“These vendors represent the diversity of products available in our industry. They control many of the best brands available to our dealer members,” said Kerry Moyer, vice president, strategic partnerships for Mobile Electronics. “We are pleased to welcome them onboard as business partners and appreciate their continuing support for our mission and the specialist channel.”

In 2016, KnowledgeFest will return to Dallas in August. KnowledgeFest Indianapolis takes place April 9-11 at the Indianapolis Convention Center. For more information, go to KnowledgeFest.org.

As the event charged on, educators continued to bring their A-game by upping the ante with more seminars that helped enrich the livelihoods of the industry's finest.

In "Tuning Cars Part 2: The Next Step," Larry Frederick of Cerwin-Vega delivered what most were expecting with an honest, humor-filled seminar, complete with lots of expletives to enhance the experience for the installer-packed room.

The bulk of Frederick's lecture was focused on the tools of the trade needed to properly tune. Those tools included RTA's, oscilloscopes, and the CD=104 reference compilation, which contains a wide spectrum of music that can create the most balanced sound in a vehicle. He also emphasized the importance of using fewer speakers and subs whenever possible since "the more shit you put in a car, the more fucked-up it's going to sound," as he so eloquently put it.

Another popular seminar was Tim Parenti's "Face to Face Selling - The Forgotten Skill," part of the Sales Track. He emphasized the importance of looking at customers as ally's rather than adversaries you have to slay to make the sale. It avoids creating a combative atmosphere and instead establishes a collaborative element, getting them to see you as a friend that's helping them with a goal.

Palenti provided handouts that made the seminar interactive, asking attendees to write down responses to various objectives to focus on being helpful and positive rather than combative, rewarding them with suggestions rather than being defensive. He also broke down different personality types in terms of how people use their senses. For example, those who use hand gestures and require you to show them solutions are Visual, while those who make decisions based on how they feel are called Kinesthetic. As a sales person, it's important to recognize those types and match them with an appropriate response to best reach them.

Although the seminars are perhaps the biggest reason to come to KnowledgeFest from an educational standpoint, the heart and soul of the event seems to be taking place on the show floor, in the hallways and at the various bars and restaurants throughout the facility. This is thanks to the power of networking and friendship that is a staple of the 12-volt industry. Topics being spoken throughout the halls so far have been mostly positive, touting the wow-factor experienced by so many first-time attendees like Matt Cropper, a Top 12 Installer this year, who is in awe of how big the event is in scope.

Perhaps the biggest topic being mentioned, however, is that of the installer shortage and how the industry can solve it. One solution making the rounds is to make customers part of the business by bringing in the most dedicated either part-time or full-time depending on their current job status. At the least, making more channels to move up the ranks and cultivating the talent already in place is a popular sentiment, especially amongst some manufacturer representatives.

I for one am excited to see how the final day plays out, especially with tonight's industry awards.