IASCA Worldwide Inc. has appointed South African audio industry members Shaheen Kalla and Joel Kopping as their new IASCA Executives for the country.

Shaheen has been involved in car audio since 1991, first as a consumer with a passion soaking up knowledge from his local car audio shop and installing systems. He continued to work in the industry through his years in school, installing and working for a car audio distributor in the country. He became an IASCA Sound Quality competitor and later on a Certified Judge at this time, competing and judging for a number of years, until he started writing technical articles for one of the country’s foremost car audio publications.

Joel’s involvement in car audio began in the mid 1980s as an installer at his family owned car audio shop. Shortly after, he began competing in IASCA Sound Quality. Also an IASCA Certified Judge and having served on the IASCA South Africa executive committee, he judged numerous events and held seminars on car audio, with a focus on the science of car audio and what makes a good sounding system. A writer as well, Joel was an assistant editor for Audio Video South Africa (AVSA) until 2014 when he started 13H of Johannesburg with his partner, a high end audio distribution and retail company that specializes in sound quality.

"Our goal is the revival of IASCA competition as a whole, with a focus on sound quality." they both stated “Our company focuses on all aspects of quality sound from car to home; there is a great passion for audio here in South Africa and our mission is to perpetuate quality sound and the science of sound in all formats, using IASCA as our vehicle to deliver this message to the public.”

“IASCA is excited to have Shaheen and Joel at the helm of IASCA in their country” said Moe Sabourin, Directors of Operations for IASCA Worldwide Inc. “We are very proud of our dedicated members in South Africa and look forward to continued growth in all IASCA competition formats; Joel and Shaheen have the passion to make a positive impact in South Africa and not only continue, but expand that growth in the region.”

For more information on IASCA Worldwide and IASCA South Africa, visit our website at www.iasca.com or contact Moe Sabourin at This email address is being protected from spambots. You need JavaScript enabled to view it.