8-30-2016, Forbes -- How did your bank account look when you woke up this morning?

Had your balance increased at all since you went to bed?

If you are like 99.99% of the population, the answer is probably a resounding “No!”

But what if you could change that?

What if I could teach you a simple and proven method to make income while you sleep?

That would be pretty cool right?

And it can be your reality if you learn how to leverage youremail list by writing emails that convert.

I thought so.

So without further ado, here are the steps that you need to take to write emails that convert.

1. Divide your list into categories

One of the first steps to ensuring that your emails convert is to ensure that they are getting sent to the right people.

This is especially pertinent if you have a company or blog that covers several different topics.

For example, if you run a personal growth company for men that covers dating, fitness, business, and spirituality, you needto segment your list into different categories.

You will have people on your list who joined for theentrepreneurship articles but are already married and don’t care about the dating articles.

Likewise, you will have successful entrepreneurs who want to improve their romantic life and couldn’t care less about your business content.

Dividing your list based on interests is key to ensuring that your emails get opened and the right promotions are sent to the right people.

The best way to segment your list is to create several different lead magnets specifically targeted at each category.

So using the example above, this would mean creating a different lead magnet for fitness, for dating, business, and spirituality.

If you can do this, your open rate will be significantly higher, you will retain subscribers for longer, and you will be able to target customers with products they care about.

2. Personalize emails

This step is pretty easy to do and very self explanatory.

It should always be your goal to make sure that your audience feels special.

Personalizing your emails will help accomplish this goal.

What’s even better is that almost 70% of businesses do not personalize their emails.

Read the rest of the story HERE.

Forbes -- Increasingly smart cars (and smart homes) are becoming the center of our digital lives. At a minimum you want to play your music where ever you go, and control other aspects of personal comfort such as lighting and temperature. The convenience of the Internet of things means your personal comfort zone can follow you most anywhere, it doesn’t even have to be your own car or house. But most of us do not fully understand the security consequences of having all our logins and passwords stored inside external devices we may possess even if only temporarily.

“When I get a rental car,” said David Miller, Chief Security Officer for Covisint, “the last thing I do is pair my phone. It downloads all my contacts because that’s what it wants to do. In most rental cars you can go in and –if somebody’s paired with it—see their contacts.”

Unlike most people today Miller is thinking ahead to what happens next. “I spend all this time connecting my vehicle to my whole life,” he said, “and then in five years I sell it – how do I disconnect it from my whole life? I don’t want the guy who buys [my car] to be able to see my Facebook friends, so you have to de-provision. Security guys are much more interested in the security vulnerabilities around de-provisioning than provisioning.”

Miller’s company, Covisint, created by GM, Ford, and the former DaimlerChrysler, connects the automakers back end systems to a variety of supply chain vendors through the use of a single login and password. “We provide a cloud service that connects people and things with information that are external and separate from them.” Lately Covisint has taken that idea and applied it to the Internet of Things.

Read the rest of the story here: http://www.forbes.com/sites/robertvamosi/2015/05/04/dont-sell-that-connected-car-or-home-just-yet/

3-20-2017, Forbes -- On Episode 37 of The Limit Does Not Exist we sit down with Janett Martinez, who has held a singular mantra throughout her zig-zag career: "it's all about scrappy resourcefulness." The CEO of fashion-tech startup Loomia got her start in technical theater while still a teenager at the LaGuardia High School of Music & Art and Performing Arts in New York City. (Fun fact: that's the public arts high school FAME is based on.)

Martinez studied theatrical scenic, lighting, and sound design and construction and worked at Lincoln Center as a scenic charge before matriculating at Emerson College to study design technology. She liked the intersection of technology and performing arts, and she was doing well in her program. But in her sophomore year both of her parents had health issues that prevented them working. So she took a leave of absence and returned to New York, where she got a job as a concierge at the Bryant Park Hotel to help support her family.

She built a binder several hundred pages thick with notes on menus, maître d's, and special events as she hustled to build relationships across the city. It paid off, and after a very successful year in the role was able to go back to school. But her interests had changed since she left Emerson, so Martinez decided to stay in New York and complete a certificate in audio engineering. She had been acting (including an appearance on Law and Order, a veritable rite of passage for professional actors) and singing original songs during her year as a concierge, and wanted to learn the technology and craft behind recording engineering.

Read the rest of the story HERE.