- September 25-27, 2020 - Dallas, TX
- February 12-14, 2021 - Long Beach, CA
- April 9-11, 2021 - Indianapolis, IN
- June 2021 - Orlando, FL
- September 25-27, 2020 - Dallas, TX
- February 12-14, 2021 - Long Beach, CA
- April 9-11, 2021 - Indianapolis, IN
- June 25-27, 2021 - Orlando, FL
- -- Additional Exhibit Floor Time: We are extending the exhibit floor schedule on Friday to include more opportunities for engagement, including an extended "Beer and Biz" networking session.
- -- Sunday Schedule Adjustment: The 12:00 PM - 2:00 PM exhibit period on Sunday has been removed. This adjustment will allow attendees to focus on the education workshops.
Holly Hill, Fla. – November 30, 2021 – Metra Electronics® is heading to Dallas, Texas to host new training sessions at KnowledgeFest™ and showcase their latest aftermarket installation products. At the booth will also be a 2021 Chevrolet Silverado 2500 HD built by Extreme Offroad and Performance and customized from the front to the back with Heise LED lights and more. Metra’s training sessions will cover new products launched at the 2021 SEMA Show. This includes new Axxess® integration products and DSPs, Saddle Tramp® lighting and audio upgrades that fit Harley-Davidson®, aftermarket accessories that fit Jeep® Wrangler and Gladiator, and new vehicle lighting solutions from Heise®. As a Diamond Ultra sponsor, Metra is proud to support the industry by providing in-depth training sessions for installers at the event, hosted December 10-12. Training sessions include:
“Simplify your Install with Axxess DSPs” on Friday, Dec. 10 at 1:45 PM and Sunday, Dec.12 at 9:30 AM
This training will cover the entire Axxess DSP product line, highlight new vehicle coverage, and showcase the newest app features. Metra will show installers how these solutions can increase sales in the showroom and decrease time in the bay. Attendees will learn how to use and set up Axxess DSPs through the app for complete tuning control and when to use the DSP “Lite” versus “X” solutions. This training will also explain how to use the different types of applications offered within the AXDSP line, including CAN-based systems, new A2B systems, MOST25, and MOST50 vehicle technology.
“New Accessories for Jeep® Wrangler and Gladiator” on Friday, Dec. 10 at 3 PM
Installers will learn how to upgrade the look and sound system of the latest Jeep® models using Metra’s newest accessories designed for Jeep® Wrangler JL and Gladiator JT. This session will go over installing the new Metra RGB lighting kit with plug-n-play connections and expandable Heise lighting options. It will also showcase Metra’s new Talon Attack™ replacement grille, amplifier installation kits, and new accessory harnesses that make adding aftermarket lighting even easier for installers.
“New Lighting & Audio Upgrades for Harley-Davidson® Motorcycles” on Saturday, Dec. 11 at 4:15 PM
Metra makes it easy to upgrade the audio system in Harley-Davidson® motorcycles with Saddle Tramp’s newest products. Learn more about the new DSP kits with a built-in interface that reflashes the OE radio and gives installers full tuning control from the palm of their hand. This session will also introduce the new motorcycle accessories from Metra that will upgrade the music experience and provide easy integration using Metra’s improved radio replacement kits and harnessing.
“New Vehicle Lighting Trends with Heise” on Saturday, Dec. 11 at 5:30 PM
Lighting upgrades are in demand and Metra’s newest products from Heise deliver just what installers need to meet the latest trends in automotive lighting. Learn about the new and improved Heise lightbars and cube lights, projector series LED bulbs, new wheel lights, RGB and RGBW underglow kits, and the popular third brake light designed for the new 2021 Ford Bronco. This training session includes valuable tips for selling and installing these new LED lighting solutions from Heise.
“Advanced Integration Made Easy with Axxess and Metra” on Sunday, Dec. 12 at 10:45 AM
Attendees will learn about the newest solutions from Axxess and Metra that make vehicle integration easy, even with some of the notoriously complex vehicle systems. This training session gives in-depth installation information for Metra’s new AXPIO integration kits for Pioneer® receivers, Metra’s latest TurboTouch® dash kits, and new Axxess interfaces hitting the market.
Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. Metra will be at booth #513 from December 10-12 at the Dallas Convention Center in Dallas, Texas. See additional details about the show, produced by the Mobile Electronics Association (MEA), at KnowledgeFest.org.
About Metra Electronics®
At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights®. Metra’s expertise in connectivity solutions is also applied to its division of premium AV and surveillance products from MetraAV™. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.
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The Industry Hall of Fame aims to honor industry veterans, innovators, and leaders who have made significant contributions to the advancement and growth of the mobile electronics sector. By recognizing their exceptional accomplishments, the Hall of Fame seeks to inspire future generations and celebrate the industry's rich history.
The official announcement of the inaugural class will take place shortly before the KnowledgeFest Dallas event, an annual gathering of industry professionals, manufacturers, retailers, and enthusiasts. This prestigious occasion will showcase the individuals who have left an indelible mark on the mobile electronics industry through their expertise, vision, and dedication.
"We are excited to introduce the Industry Hall of Fame as a platform to honor the remarkable individuals who have shaped and revolutionized the mobile electronics industry," said Chris Cook, President of the Mobile Electronics Association. "The inaugural class of 2024 will represent the pioneers and trailblazers who have set standards of excellence, and we look forward to celebrating their remarkable achievements."
KnowledgeFest Dallas, renowned for its educational seminars, product demonstrations, and networking opportunities, provides the perfect setting to unveil the Industry Hall of Fame's inaugural class. Attendees can expect a memorable and inspiring ceremony that pays tribute to the honorees and their significant contributions.
The Industry Hall of Fame will continue to recognize and celebrate individuals each year, ensuring that the mobile electronics industry's legacy is preserved and shared with future generations. MEA extends an invitation to all industry professionals, enthusiasts, and media to attend the KnowledgeFest Dallas.
For more information about the Industry Hall of Fame and KnowledgeFest Dallas, please visit meindustryawards.com/hall-of-fame
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com
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The year kicks off in Las Vegas featuring the acclaimed Industry Awards Ceremony. Then in April and June, KnowledgeFest will move to its two newest locations at the Music City Convention Center in Nashville, Tennessee. and then at the Harrah’s Resort and Convention Center in Atlantic City, New Jersey. Finishing off the season in August, the last event will be held at the Dallas Convention Center in Dallas, Texas. These cities will reach more than fifty percent of the specialty retailer locations within 300 miles of these four events allowing greater opportunities for more retailers to have an unforgettable experience at KnowledgeFest.
The decision to move KnowledgeFest Indianapolis and Orlando were driven by the significant market potential and demand in the Northeast and mid-Atlantic, as well as the Midwest, Southeast, which boasts two times as many mobile electronics dealers compared to Indianapolis and Orlando. By relocating these events, MEA aims to capitalize on these thriving markets, expand its reach, and provide even greater value to industry professionals.
MEA recognizes the importance of encouraging dealers to attend KnowledgeFest. To facilitate their participation, special incentives will be offered, ensuring that the event remains accessible and beneficial for all.
Chris Cook, President of MEA, shared his vision for the future of KnowledgeFest, "With events planned in Las Vegas, Nashville, Atlantic City, and Dallas in 2024, MEA aims to attract the majority of mobile electronics retailers nationwide. By providing a comprehensive education and sales approach for our manufacturer's members, we are confident in delivering unrivaled value to our attendees."
MEA invites mobile electronics retailers, distributors, manufacturers, and industry enthusiasts to mark their calendars for all the KnowledgeFest 2024 events and be part of this exceptional opportunity to revolutionize the mobile electronics landscape.
Upcoming KnowledgeFest events:
• February 2-4, 2024 – Las Vegas, NV
• April 19-21, 2024 – Nashville, TN
• June 7-9, 2024 – Atlantic City, NJ
• August 23-25, 2024 – Dallas, TX
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
Media Contact:
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- Jim Fosgate (Rockford Fosgate)
- Larry Frederick (Cicada Audio)
- Reese Haggott (Alpine)
- Loyd Ivey (Mitek)
- Rob Limbaugh (Kicker)
- Tom Malone (Voxx)
- Kevan Morris (Pioneer)
- Clyde Podraza (Dual)
- Michael Somma (Metra)
Mobile Electronics Association
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Mobile Electronics Association
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