Mobile Electronics Magazine

Switch to desktop

Airbiquity, a global leader in connected car services, has announced episode one of a four-part webinar series revealing new research on how consumers use connected car services. Andrew Hart, Director at SBD, will join Scott Frank, Airbiquity Vice President of Marketing, to highlight the industry's largest consumer adoption challenges and discuss how the automotive market can evolve to capture the desired customer satisfaction and business results.

"What's Standing Between Your Organization and a Successful Connected Car Services Program?"

When: Tuesday, March 31, 2015 at 2:00pm EST / 11:00am PST

What: Since the introduction of connected car services, the automotive industry has faced significant challenges—both technically and organizationally—for engaging consumers in connected cars. During this webinar, SBD and Airbiquity will present several connected car service case studies and new research insights to increase understanding about the issues impacting consumer adoption rates of connected car services, and how the industry can collectively overcome them.

Who: Episode one will feature:

• Andrew Hart, Director, SBD – Andrew is responsible for setting the direction of SBD's research efforts and communicating key findings to customers and the broader industry. Prior to his current position, Andrew served SBD as a Project Engineer, Senior Specialist, and Head of the Advanced Research Division. He joined SBD in 2005.

• Scott Frank, Vice President of Marketing, Airbiquity – Scott is responsible for Airbiquity's marketing initiatives including brand management, product marketing, demand generation, analyst and press relations, and sales enablement. He is a seasoned marketing professional with expertise in developing and managing global and regional marketing programs for large enterprise, medium, and small size companies.

Where: To register, visit: What's Standing Between Your Organization and a Successful Connected Car Services Program Episode two of the four-part webinar series will be held in June 2015.

The Auto Channel -- Airbiquity, a global leader in connected car services, announced its cloud-based platform, Choreo, has surpassed six million connected car subscriptions entering the second half of 2015. Airbiquity's aggressive focus on global expansion continues to grow Choreo platform adoption with 12 connected car program deployments from eight leading automotive brands spanning 49 vehicle models. As a result of this rapid market acceptance and utilization, Choreo has processed over three billion connected car transactions to date, and monthly transaction volumes have surpassed 250 million per month achieving a four-year 448 percent compounded annual growth rate (CAGR).

Consumer demand for connected car services continues to increase and automakers are under growing pressure to quickly deploy connected car programs and features. Gartner predicts "by 2020, there will be a quarter billion connected vehicles on the road, enabling new in-vehicle services and automated driving capabilities."1 Airbiquity addresses this industry-wide need with its Choreo cloud-based connected vehicle service delivery platform, which supports multiple use cases simultaneously and enables customized program deployments at the make, model, country, region, and global levels.

Choreo's flexible program support allows automakers to quickly deploy connected car programs satisfying their unique strategies and user experience visions. Airbiquity's market-leading performance has been demonstrated by the company's latest customer deployment enabling connected car service delivery for 23 vehicle models across 51 countries in just 16 months – an unprecedented level of program scalability unmatched by any other connected car service provider.

"As vehicle manufacturers exert greater control of their program user experiences they will increasingly look for scalable and flexible platforms to meet the needs of their progressively savvy and demanding consumers," said Jeffrey Hannah, Director, North America for SBD.

Read the rest here:

Copyright - Mobile Electronics Association 2020

Top Desktop version