1-5-2017 -- Advanced Marketing (AM) announced today that they are exiting their core full-line wholesale distribution business. They will now exclusively focus on further developing the elettromedia-USA brand.

Phil Bolden, Co-president said, "Our eight-year partnership with elettromedia-Italy has extraordinary opportunity. We need to devote more time and resources to this amazing brand. Our dealers love it. Rob Wempe, VP, joined our team five years ago. Rob has provided the leadership to increase sales over 100%. The dealer base also doubled. The Mesa Group has been a most valued partner and strong supporter. We see a lot more opportunity in our future. We are positioned to bring our dealers more products, programs and services to help them prosper."

Rob Wempe said, "I’ve hired Jeff Peters and Sean Reid as co-managers to help us grow our sales and dealer base. Both of these men have extensive industry experience and will make an immediate contribution."

Steve Bolden, Co-president said, "We’ve had some of the best manufacturing partners helping us build our full-line, premier distributorship. We thank Sony, Pioneer, along with a host of ancillary brands who have worked with us to serve our dealers. We wish the very best to our dealers who have helped our company and associates over the past thirty-three years. Thank you."

For any questions and additional information, please contact Phil or Steve Bolden at elettromedia-USA.

Irvine, CA (May 16th, 2025) – Advanced Marketing, the parent company of Elettromedia USA, American Hard Bag, Velocity and Biketronics brands are proud to announce the promotion of Rob Wempe to President of Mobile Audio for Advanced Marketing companies.

“Rob has been our VP of Sales and Marketing for 15 years. Under his leadership, he has grown the Hertz and Audison brands to amazing growth levels.”, said Steve Bolden, owner of Advanced Marking Companies. “Rob’s experience as a retail buyer coupled with his experience with Rockford Corporation (Domestic and International) has been a huge asset to Advanced Marketing.”

“Rob is already doing the job as President since he began by not only managing the Sales and Marketing functions within the company since he has also been managing inventory and P&L functions for our Mobile divisions. With the addition of Randy Davis as the new National Sales Manager and Jeff Peters as National Marketing Manager of all AMD brands, It was time to make it official.” Said Phil Bolden, Co-owner of Advanced Marking Companies.

“The future is very bright for all our brands at Advanced Marketing. Hertz is growing at record Levels in 2025. Hertz Marine is all new and has an amazing future at AMD. Audison has the most exciting new products in Forza DSP amplifies and the new VOCE II line of speakers. Our new acquisitions of American Hard Bag, Velocity and Biketronics will assist us in being THE motorcycle one stop shop in our industry.” Said Rob Wempe.

Advanced Marketing is the parent company selling Elettromedia, American Hard Bag, Velocity and Biketronics brands. Advanced Marketing can be reached at 949-251-1851. Rob Wempe can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. or 602-432-1398.