Love him or hate him, the Republican candidate and New Hampshire GOP victor Donald Trump can sometimes say something extremely powerful.

The above quote is an example. It sums up the kind of mindset every entrepreneur needs to have: Never set out to do something with hopes of being second best.

So, what else does Trump have to teach us? Politics aside, here are four lessons that every entrepreneur can learn from the controversial billionaire and his presidential run.

1. Winning is everything -- there are no 'participation' trophies in the real world.

The younger generation today is being set up for failure. Its members are being taught at a very early age that participation alone is acceptable, but in fact that is so far from reality.

Trump never sets out to be a participant, in anything. He’s going for the win in the election and I guarantee he never opens a Trump resort with hopes of being one of the "top" hotels in the area.

I remember an incident back when my dad was the president of our local Little League. A parent was livid that the first-place championship trophies my team received were significantly larger than the ones awarded to the other teams. And my dad? He just smiled and said, “Welcome to the real world.”

I can’t help but think how he would have loved this TV commercial from Kia. It addresses a very serious problem head-on. While most companies play the PC card, Kia says it like it is, and for that I applaud them.

Trump is going for the win, and nothing less, which is the kind of attitude that every entrepreneur should adopt.

2. Your product or service will never appeal to everyone.

Trump understands that he doesn’t appeal to everyone, and he knows that he never will.

The same could be said for any product or service. There will always be supporters, and there'll always be opponents. Take the iPhone, for example. There are those that absolutely love the device and those that absolutely despise it and will try to convince every person they come in contact with how far superior an Android device is.

What does Apple do?

The company focuses on providing its supporters the best product and service it can. Apple isn't worried about appealing to everyone, because it knows it can continue to appeal to its captive audience, and maybe pick up some new supporters along the way. The company knows it will remain on top.

So, identify the market and audience you appeal to and focus on providing those people with the best product or service you can provide. If you try to appeal to everyone, your effort is going to be a losing battle.

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