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27 Jul

Magazine Feature - Sonic Sound

Risk and Reward
After evolving from a one-man business into a full-fledged 12-volt team, Sonic Sound continues to work toward expansion while taking calculated risks to increase revenue.
Words by Rosa Sophia
In the spring of 2000, Kevin Juarez opened a one-man business in Arlington, Va. At first, he said, Sonic Sound had no bays and installation took place outside the store. He also did some mobile work for local dealerships. After a year, the shop moved to another location with a single bay, and Juarez hired staff—a window tinter as well as a full-time employee who worked in both sales and installs. Then, in 2008, Sonic Sound finally found its current location, which has a two-bay garage that can fit four vehicles, and about 4,000 square feet of space. The location is on a main road with plenty of drive-by and foot traffic. “That’s where I am now,” Juarez said. “It hasn’t been easy, but now I can see the fruit of all the hard work.”
Currently, like many other shops, business is booming. Projects consist mainly of window tint and car audio. “We are booked about three weeks out,” he added, noting that the shop is still growing and adding categories and services. For the most part, though, the team doesn’t handle much custom work. Juarez said he prefers jobs that can be completed in one day. “The most custom we do might be speaker plates,” he explained. “For example, a Jeep might come in for four speakers, an amplifier, a head unit and a backup camera. We get the Jeep in the morning and...Read the rest of the story HERE.
Last modified on Monday, 27 July 2020 13:39
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