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10 Oct

October Issue Feature: Real World Retail - JC Audio

Home Grown

JC Audio operates from the very same building in which owner Jeff Cantrell first got started in the industry. Today, JC Audio is a robust business that is also giving back by hosting training sessions at its location.

Words by Rosa Sophia


Opening in November of 2001, it seemed that JC Audio was meant to be. Owner Jeff Cantrell knew almost from beginning what he wanted, though prior to his involvement in the industry, he had a few other short-lived jobs.

As a kid, Cantrell worked for his uncles’ asphalt business, laying asphalt and sealing parking lots. During the summers, he worked at a hardware store. “It was from my uncles that I learned the importance of having a skill, and that I’d always be able to support myself if that was the case,” he said.

For several months, he even learned and taught line dancing and built sets at a dance studio. At 16, he got into 12-volt and never looked back.

“I grew up in a family of entrepreneurial parents, brothers and uncles who taught me the value of hard work,” Cantrell said. “Mobile electronics is simply the vehicle to which I’ve applied these principles, in order to build a career.”

In high school, Cantrell studied electrical theory. He recalled his high school electronics teacher, Mr. Johnston, “who never settled for anything less than a perfect job.” Cantrell went on to receive an Associate’s Degree in Business Management in 1999. Now, Cantrell is an MECP Master Technician and stated that he even had the opportunity to contribute to part of the latest MECP Mobile Product Specialist study guide. With a focus on learning and sharing knowledge, Cantrell continues... Read the rest of the story HERE.


Last modified on Wednesday, 10 October 2018 14:03
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