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Montebello, Calif. (February 1, 2020) – Soundstream Reserve products are specially developed and created to provide consumers with todays preferred features such as; CarPlayTM, Android AutoTM, SiriusXMTM Ready, Digital Pre-Amp, Class-D Full Range Amplifier Line and Woofers with 3” Voice Coils. Quality constantly in our products DNA, at Soundstream we wanted to fully commit a protected MAP pricing line of products designed especially for our most knowledgeable dealers to bring you straightforward information, help, along important features everybody will LOVE.

“Soundstream continues to be committed to innovation,” said Ronnie Brashear, Vice President of Sales & Marketing for Epsilon. “The Soundstream brand which incorporates quality and innovation is always established well by our dealer/accounts and we wanted to offer a version exclusively to our Soundstream dealers with modern new features.”     

Soundstream Source Units:

VRCPAA-106 -CarPlayTM, Android AutoTM, SiriusXMTM Ready, Maestro Compatible

VRCPAA-7D -CarPlayTM, Android AutoTM, SiriusXMTM Ready, Maestro Compatible

VRN-7HB -GPS Navigation, PhoneLink For Android

VR-7HB -PhoneLink For Android

One model has a unique swivel style 10.6" screen. The VRCPAA-106 unit features CarPlay and Android Auto turn-by-turn Navigation, along with of course Bluetooth 4.0 Connectivity, DVD/CD and USB Playback.

Soundstream Reserve Amplifiers

RSW Subwoofers - 12” and 15” Configurations, 2-Ohm DVC, 3” Voice Coil

REFERENCE Subwoofers - 12” 2-Ohm and 4-Ohm DVC, 2.5” Voice Coil 

The Reserve model subwoofer will meet carious performance and placement goals, keeping you the Soundstream fanatic, suggestions in mind. New for 2020, we are introducing these subwoofers to selected dealers only.

For further details please visit www.soundstream.com/Reserve.    

Soundstream dealers are encouraged to contact their rep to place an order for these units. Orders will be shipped on a first-come, first-served basis in March 2020.

Epsilon Electronics Inc. operates as a corporate umbrella for various brands that include Soundstream, Power Acoustik, Precision Power, Farenheit, and NESA. Epsilon produces name brand products that are sold in over 2,000 locations across the USA. It is also a top 12 Volt brand in over 55 countries worldwide. In addition, Epsilon is the second largest aftermarket car video supplier in the USA. As an innovator in the industry, Epsilon holds over 10 key industry patents. Furthermore, each year they offer products with features that supersede previous models, as well as customers’ expectations.

AUBURN HILLS, Mich. (Feb. 03, 2020) – Continuing its Diamond ULTRA Membership investment into 2020, Alpine Electronics of America, Inc. will attend the upcoming Mobile Electronics Association (MEA) KnowledgeFest, hosted at the Long Beach Convention Center in Long Beach, CA from Friday, February 7 – Sunday, February 9. 

Alpine will be in exhibit #1606 where staff will be on-site to demo Alpine’s new 2020 product line-up. The line-up will include the new PowerStack solution with the KTA-200M Mono Power Amplifier, the Alpine Halo11 11-inch Floating Display, R-A90S 6-Channel Amplifier, PXE-X09 Hi-Resolution Wireless Digital Sound Processor, Halo Pre-Loaded Subwoofer Enclosures, and the X409-WRA-JL 9-inch Display and new Sound Bar Solution Kit for the new 2018 – up Jeep® Wrangler and 2020 Jeep® Gladiator.

Booth visitors will learn about the new product launches as well as receive expert marketing and sales techniques for promoting the products to potential buyers. Visitors will also see the products in action in Alpine’s new demo vehicle, a 2017 Honda® Civic loaded with Alpine’s R-Series products as well as new 2020 products.

The Honda® Civic will showcase the OEM integration capabilities of the new PXE-X09 Hi-Resolution Wireless Digital Sound Processor with the factory head unit as well as demonstrate an active 3-way system including the 30MC 3-inch Midrange Component Speakers with R-S65C.2 Component Speakers alongside the new Halo Pre-Loaded R-Series 12-inch dual Subwoofer Enclosures. The system will be powered by the new R-A90S 6-Channel Amplifier and two R-A75M Mono Power Density Amplifiers.

Alpine will host three training sessions during KnowledgeFest that will include a guided open forum for industry and 12Volt Specialist discussion.

Friday, February 7 from 3:00 p.m. – 4:00 p.m. in Seaside B

On Friday, Alpine will discuss the 2020 Product Line-Up Review, with information and training on the products that will launch from March to the end of the year. The Alpine Brand Specialist team will be on-site to provide demonstrations on select products during the training session.

Saturday, February 8 from 6:00 p.m. – 7:00 p.m. in Seaside 1

Saturday’s session will introduce Alpine’s latest marketing initiatives designed to increase foot traffic in stores. Alpine will discuss the next evolution of the Alpine Experience Event, as well as a new program, Alpine Demo+.

Sunday, February 9 from 9:30 a.m. – 10:30 a.m. in Seaside 1

Sunday will include an in-depth training session on the factory and aftermarket integrations of the versatile PXE-X09, Alpine’s new Hi-Resolution Wireless Digital Sound Processor. 12Volt Specialists will receive information on how the processor can help grow business with its multi-channel integration tools as well as training on the PC software’s summing/mixing capabilities and the onboard RTA and signal generator. 

For the second year in a row, Alpine will return to KnowledgeFest as the official 2020 Lanyard Sponsor.

All KnowledgeFest attendees are welcome to visit the Alpine booth, join the training sessions, and meet with Alpine staff from the sales, marketing, and product planning teams. Attendees are encouraged to visit www.knowledgefest.org and use the “Education Workshops & Vendor Training” link to register for the Alpine training sessions.

Jeep® is a registered trademark of FCA US LLC. 
Honda® is a registered trademark of Honda Motor Co., Ltd.

Alpine Media Contact
Allison Saunders
This email address is being protected from spambots. You need JavaScript enabled to view it.
(586) 719-8966

Alpine Electronics, Inc. is an automotive electronics manufacturer that provides consumers and leading automakers with audio, video, navigation and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine’s R&D and manufacturing facilities in Asia, Europe, and North America ensure that all products address the real-world requirements of drivers in each market. The company is committed to developing safe, comfortable and eco-friendly automotive electronics products. Alpine Electronics, Inc. is a wholly-owned subsidiary of ALPS ALPINE CO., LTD.  

TORRANCE, CALIF. -- February 3, 2020 -- Please join Rydeen Mobile at this year’s KnowledgeFest in Long Beach California February 7th through 9th. Rydeen Mobile Electronics, a cutting-edge electronics designer and manufacturer dedicated exclusively to advanced vehicle driver safety, will showcase its new and unique BSS-MI rearview replacement mirror as well as all of their innovative driver safety products. Unlike other mirrors that can only display the video inputs, the BSS-MI will also display a visual alert which is built into the mirror, replacing the LED indicators commonly found in each blind spot kit. The BSS-MI mirror not only adds safety to your drive but provides style in the same package.

Please click here for more information. 

Rydeen will display the BSS-MI and all their cutting-edge driver safety products at KnowledgeFest Long Beach as well as provide technical training in the sales and installation of their driver safety products. Don’t miss out and make an appointment for these trainings today.

Please call us, Mail This email address is being protected from spambots. You need JavaScript enabled to view it. or speak to your Rydeen representative for an appointment. 310-787-7880

At Rydeen Mobile Electronics, our mission is to provide the safest vehicle driving experience with solution-based products and technologies... aiming for ZERO auto accidents & auto thefts...thus creating “peace of mind everyday” to consumers worldwide! For more information, visit our website at www.rydeenmobile.com.

TEMPE, Ariz. – February 3, 2020 – Rockford Fosgate the industry leader in high-performance audio systems, is happy to announce the new PRIME R2 amplifiers are now available. Amplifiers began shipping to Rockford authorized retail stores in late December and are now available for purchase.

The R2 amplifiers are all extremely efficient because of their class D technology which reduces demand on the vehicles electrical system. They also incorporate the unique P.O.W.E.R supply which continues to generate more than rated power as the voltage increases and are equipped with auto-sense turn on for more installation options. The mono amps and 5-channel model include a variable infrasonic filter as well as a remote level control that allows for fine tuning the bass and adjustment to the desired music level.

All the Prime R2 amplifiers ship with a one-year manufactures warranty that can be increased to three years with the purchase of the corresponding Rockford Fosgate amplifier installation kit.

For more information and complete specifications please use the links below.

PRIME R2 Models include:

To find an authorized retail location near you, please visit rockfordfosgate.com

Setting the standard for excellence in the audio industry, the Rockford Corporation markets and distributes high-performance audio systems for the mobile, motorsport, and marine audio aftermarket and OEM market.  Headquartered in Tempe, Ariz., Rockford Corporation is a publicly traded company and manufactures its products under the brand Rockford Fosgate(R).

February 2, 2020 -- VOXX Electronics says it will be a presence at all four KnowledgeFest events starting with Long Beach, Calif. Feb. 7-9, at the Long Beach Convention Center, to showcase its multiple brands as well as to host three in-depth product training sessions on its Mobile Video and CarLink product lines.

Aron Demers, senior vice president of VOXX, characterized the setting as “the perfect stage for us to display and educate the specialty retailers and VOXX reps that attend the show on the latest advancements within VOXX Electronics and our product lines.”

VOXX’s focus at the event will be to showcase next-generation in-vehicle entertainment, and the introduction of the all-new CarLink Long Range with patented credit card remote control. The scheduled trainings will be presented by VOXX Electronics product managers and its technical support team.

The VOXX Training schedules are as follows:

- CarLink: The Introduction of CarLink Long Range; Fri., Feb. 7, 3:00-4:00 p.m.

- Next-Gen In-Vehicle Entertainment; Sat., Feb. 8, 4:45-5:45 p.m.

- CarLink: The Introduction of CarLink Long Range; Sun., Feb. 9, 10:45-11:45 a.m.

“The VOXX Electronics team leads with great support for both Mobile Electronics Association members and the industry. Their stellar efforts were recognized during the 2019 MEA Industry Awards in Dallas, as the Mobile Electronics Vendor of the Year,” said Chris Cook, president of the Mobile Electronics Association (MEA). “Their dedication to provide education at the KnowledgeFest events translates into over 3,000 retailers learning skills to grow their profession.”

VOXX will also be showcasing the latest offerings across all product categories including; Mobile Video, Vehicle Security and Remote Start, Telematics, Advanced Driver Assistance Systems (ADAS) and Vehicle Accessories.

February 2, 2020 -- We are happy to announce our newest addition to the DS18 extended family, Specialty Marketing. Our newest distributor in the Mid Atlantic region also covering Metro New York and the New Jersey area. They have warehouses in Mechanicsville, Va. and in Fairfield, NJ so products will have very little travel time depending on the origin of the orders.

Specialty has been in business since 1950 and has a tremendous array of experience in all aftermarket electrical accessories, home and mobile audio. You will feel comfortable knowing that they only hire a sales staff that are industry veterans with over 260 years of experience providing a high level of customer service, system design and technical assistance at your figure tips or simply visit their website for product information or to place orders 24/7.

https://www.specialtymarketing.com

February 2, 2020 -- VAIS Technology will be exhibiting and hosting two product trainings at the KnowledgeFest 2020 event for the mobile electronics industry in Long Beach, California. As a MEA partner, VAIS Technology will provide in-depth training sessions for installers, sales and shop owners on their rapidly growing category of satellite radio integration. VAIS Technology will also be at the show exhibiting and promoting their satellite radio integrated solutions.

VAIS Technologies training sessions will cover many of companies integrated products, especially the GSR-UV01 universal “One Box” solution. The trainings will take place at 9:30am and 10:45am on Sunday, February 9th in Seaside 5A room. VAIS Technology customers can register for KnowledgeFest at no cost using VAIS’s VIP code, available from VAIS Technology.

VAIS Technology will also be exhibiting at booth #112. Additional information about the show is available by the Mobile Electronics Association (MEA), at KnowledgeFest.org or at VAIS Technology, at www.vaistech.com

STILLWATER, USA – KICKER® is proud to recognize two of the company’s International Distributors-of-the-Year for outstanding performance in 2019 – Grupo Monsiry (Mexico) and OG, Inc. (Japan).

Having earned a reputation as one of KICKER’s hardest-working distributor partners, Grupo Monsiry surpassed every goal KICKER management requested while serving Mexico, Central America and Colombia.

“They have shown a real tenacity in the marketplace,” said Chet Weddle, KICKER Director of International Sales. “No matter what goal we threw at them, they would hurdle it. When they attend shows, they do it in force. Just this past CES, they brought 15 members of their sales staff to the show.”

OG, Inc., led by principal Hideki Ogino, was chosen for the other International award in recognition of the extraordinary effort put forth in the distributor’s home country of Japan.

OG has been honored several times with this award. Its consistent excellence in marketing the KICKER brand has proven to be a benchmark. In determining who is honored, KICKER looks at how the brand is represented in each territory, in addition to financial considerations.

“They do up to 50 shows a year around the country,” explained Weddle. At every event, OG will bring many of their customers from Japan to experience the KICKER lifestyle. The effort they put forth earned them the recognition.”

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.

Dania Beach, Fla. -- February 1, 2020 -- HKI SounDigital USA, the US importer for SounDigital and Ground Zero, is proud to add another recognized member to its growing team. Tommy Spears steps into the role of Director of Sales and Marketing.

Spears brings his years of high-end retail and manufacturing sales manager experience to SounDigital and Ground Zero. His out of the box methodology of sales and brand development will be a great asset to the team as both SD and GZ continue to grow.

This addition will help bring more focus to their core car audio lines and expand on the presence of these brands in the brick and mortar car audio market. For more information about the current products and what is to come, please visit www.soundigitalusa.com or www.groundzerousa.com.

Holly Hill, FL – January 28, 2020Metra Electronics® will host six training sessions at the 2020 KnowledgeFest™ event in Long Beach, California, for mobile electronics installers. As a Diamond Ultra sponsor, Metra is proud to support the industry by providing in-depth training sessions for installers, which will outline upgraded vehicle safety systems, selling and installing lighting solutions, simplified installs with digital signal processors and the future of vehicle integration. Metra will also have a drawing for new product giveaways at each session for attendees. Installer Institute® will also be at the show, promoting their mobile electronics training programs and continuing education courses for existing 12volt professionals.

Both of the iBEAM training sessions, “Upgrading Vehicle Safety Systems with iBEAM,” will assist installers in identifying the essential selling points of safety and convenience, and will be held on Friday, February 7th from 1:45 to 2:45 p.m. and Sunday, February 9th from 10:45 to 11:45 a.m. Installing aftermarket cameras and Advanced Driver Assistance Systems in both consumer and commercial vehicles has become a significant revenue source for mobile electronics shops. Attendees will learn about iBEAM’s latest vehicle cameras, dashboard cameras with DVRs, replacement rearview mirrors, vehicle-specific solutions and commercial safety line. Whether it is a simple backup camera integration, an advanced motion detection camera setup or a high-tech 360-degree view system, Metra will teach installers how to sell and install their latest iBEAM safety solutions. They’ll also learn about the hot-button selling points and features that consumers and fleet owners are asking for, plus installation tips for a better understanding of what is involved in an upgrade. Attendees will be entered into a drawing for a chance to win the new 9” Rearview Mirror Monitor Touchscreen (TE-SM9) and 360-Degree Interior View Dash Camera Kit (TE-360DVR) from iBEAM.

Heise will also be hosting two training sessions, “Selling and Installing Heise LED Lighting Solutions,” on Saturday, February 8th from 6:00 to 7:00 p.m. and Sunday, February 9th from 9:30 to 10:30 a.m. The recent popularity in aftermarket LED lighting presents a valuable opportunity for installers to go beyond car audio services, giving consumers a way to customize their ride and increase visibility in the dark. However, not all LED lights on the market are the same. This session will allow installers to learn about Heise’s unique features and selling points that have set this brand apart from the rest. This training will cover new lightbars, integrating switch panels, replacement LED headlights, RGB and RGBW accent lights and safety lights for upfitting commercial equipment and fleet vehicles. Attendees will be entered into a drawing for a chance to win the new 8 Gang Panel System (HE-SWP8) or 20" Edgeless Slimline Lightbar (HE-TSL20) product giveaways from Heise.

Axxess will be hosting two different training sessions. The first session, “Simplify your Installs with Axxess Digital Signal Processors,” will cover the entire Axxess AX-DSP product line and how these solutions can increase sales in the showroom and decrease time in the bay. The session will be hosted on Saturday, February 8th from 4:45 to 5:45 p.m and will show installers that upgrading a sound system doesn’t have to be complicated. This training will also go over and explain how to use the different types of applications offered within the AX-DSP line, including CAN-based systems, new A2B systems, MOST25, and MOST50 vehicle technology. Metra will also discuss how to use and set up the AX-DSP through the app for complete tuning control and when to use the DSP “Lite” versus “X” solutions. As vehicle technology becomes more and more complex, installers can look for Metra’s patented DSP products to help simplify installation and provide affordable audio solutions for their customers.

The second Axxess training session on Friday, February 7th from 12:30 to 1:30 p.m., “The Future of Vehicle Integration with New Axxess Products,” addresses the growing challenges and complexity of integration for the aftermarket 12volt industry. With the reduction in OE radio chassis sizes, the rising popularity of tablet-style screens, and many of the personalization features controlled through the OE radio, it is difficult for shops to offer simple aftermarket solutions. Attendees will learn about new products from Axxess that have been engineered specifically to address the complexity of today’s integrated vehicle technology systems and retain key convenience and safety features when upgrading a radio. For consumers who want to keep their radio but add safety, navigation, smart device mirroring, or simply override the annoying STOP/START engine feature, installers can learn about these new products from Axxess that will make their customer’s ride much more enjoyable. Attendees will be entered into a drawing for a chance to win the new AX-DSP-LITE from Axxess.

Attendees can register for the training session or scan their badge at Metra’s booth before the start of the sessions to be entered into a drawing for one of the two product giveaways for each training session. The drawing will take place at the end of the sessions, and attendees must be present to win.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. Metra will be at booth #1006 from February 7th-9th at the Long Beach Convention Center. Additional information about the show, produced by the Mobile Electronics Association (MEA), is available at KnowledgeFest.org.

About Metra Electronics®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources into developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 72 years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

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Seattle, Wash., January 28th, 2020 – AudioControl (audiocontrol.com) has recognized ten of their sales rep firms for outstanding performance in the mobile electronics market for 2019. Each of these organizations helped to bring AudioControl’s 12-volt solutions to the finest specialists and increase brand visibility in their respective territories. The awards were presented at company’s national sales meeting during the 2020 CES show in Las Vegas.

"Pretty amazing 2019 for AudioControl and our Representative partners, that did a commendable job of embracing our brand strategy, bringing our newest solutions to dealers and generating success across the US,” stated Chris Bennett, National Sales Director - Mobile at AudioControl. "We’ve never had so many rep firms exceed sales goals, grow our dealer base and promote the AudioControl brand like our current team—we appreciate their efforts.”

The Rep of the Year awards acknowledge firms that embrace AudioControl’s commitment to delivering innovative new products that enable 12-volt specialists to satisfy customer demand for high-performance mobile entertainment systems, including the growing market for OEM system upgrades. Winning rep firms provide energy and enthusiasm behind new product introductions along with critical training initiatives offered to dealers leading to successful sales and service campaigns within those regions. Among the fine organizations recognized were:

Paragon Sales & Marketing
Mobile Electronics Rep Firm of the Year

ADF Electronics
International Distributor of the Year, Mobile Electronics

AudioControl is a leading designer and manufacturer of innovative high-performance audio solutions for the residential, commercial and automotive markets since 1977. Based in Seattle, WA, AudioControl offers premium quality home theater and whole-house entertainment products, distributed audio amplifiers for commercial applications and a legacy of outstanding car audio processors, amplifiers and OEM interface solutions sold and installed worldwide by qualified professionals. For more information visit audiocontrol.com  or contact AudioControl at +1 425-775-8461 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..

AUBURN HILLS, Mich. (Jan. 27, 2020) – Alpine Electronics of America, Inc. named their 2019 Rep Firm of the Year for the Brand (aftermarket) Business Unit during the 2020 International CES held Tuesday, January 7 – Friday, January 10 in Las Vegas.

During the event, Alpine recognized the independent and direct reps who have exceeded expectations in sales, marketing, customer service, and communication.

Doug Hanson from Echo Sales & Marketing was named the 2019 Independent Rep of the Year for his strong commitment to his dealers through on-site support and events, adding four new specialty dealers in 2019. His territory sales grew by 53%, with a 26% growth in sound system business with a focus on Alpine’s PowerStack system (the iLX-W650 and KTA-450), the CES innovation award-winning product launched in 2018.

Jimmy Chauffe was named the 2019 Direct Rep of the Year for building trusted dealer relationships through sales and marketing support. Chauffe led his region with 19 X-Perience events and provided excellent customer service by promoting Alpine’s 2019 strategy of Direct Consumer Marketing (DCM). His territory sales grew by 35%, with a 45% growth in sound system business.

“Every year we look forward to recognizing the amazing talent from our independent and direct reps,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “Their commitment to Alpine’s business strategy, along with their professionalism and enthusiasm for the brand, is unmatched in the mobile electronics industry.”

Alpine Electronics, Inc. is an automotive electronics manufacturer that provides consumers and leading automakers with audio, video, navigation and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine’s R&D and manufacturing facilities in Asia, Europe, and North America ensure that all products address the real-world requirements of drivers in each market. The company is committed to developing safe, comfortable and eco-friendly automotive electronics products. Alpine Electronics, Inc. is a wholly-owned subsidiary of ALPS ALPINE CO., LTD.  

January 28, 2020 -- Cadence has been working the last few months on refining our brand image. A huge part of this was to redesign our entire website. Go to CadenceSound.com and start exploring! You will find it much easier to navigate through the website on a laptop/tablet/smartphone, find what you need, and research product.

As you explore, you will see that we have pages for all uses of our products- Car, Pro, Marine, Powersports, Motorcycle, and Competition. There is an About page that gives you the history of Cadence and our mission in the industry.

You can keep up with what’s happening on our News page. Press Releases, announcements and more can be found in Cadence News.

Have questions? Check out our FAQs page.

If you need to find your nearest dealer, check out our dealer locator. If you’re interested in becoming a dealer, you can do so here.

If you have products that you would like to register, now you can! If you need to get in touch, but you do not know who to contact, see our Contact page. We have Cadence Product on the website, and more will be coming soon. In just a few weeks, you will even be able to purchase product from the Cadence website! A big thanks to Dot Matrix Design Group for taking the lead in designing the new Cadence website. We are excited to see what 2020 brings for the industry and for Cadence.

January 26, 2020 -- The new Prima APK 165P two-way loudspeaker system, capable of handling up to 240 W peak, is the ideal combination to fully exploit the power of the AP F8.9 bit or all other Prima amplifiers used in high power configurations.

The exclusive AIF technology (Any Install Faceplate) of the AP 1P Tweeter provides the installer with 3 different faceplates for total application versatility and a significant reduction in installation time. The woofer has been designed to perform at its best in OEM placements, combining excellent power handling and efficiency.

AP 6.5P Woofer

The AP 6.5P woofer features a very wide excursion to cope with the most important dynamic peaks without any compression. Its impressive magnetic assembly provides the energy needed for perfect control even during limit excursions. The CCAW (Copper-Clad Aluminium Wire) voice coil (32 x 14 mm, 1.25 x 0.55 in) optimally manages the greater applied power. The basket was completely redesigned with the aid of simulations to lower the resistance of air flows, while maintaining compact sizes to facilitate the installation.

APCX P 2T, APCX P 2W Crossovers

To minimize the overall dimensions and simplify the cables routing, thus facilitating the installer’s work, the APK 165P system uses separate ultra-compact crossovers for tweeters and woofers, made with carefully selected and sized components to manage high power avoiding saturation phenomena. The listening sessions for the crossover set-up made the choice fall on an asymmetric filtering, with a 6 dB/oct slope on the tweeter’s hi-pass and 12 dB/oct for the woofer’s lo-pass, for a natural reproduction of mid-high frequencies and well-defined low frequencies.

AP 1P Tweeter

AIF technology, to support OEM integration, provides the specialist with three different types of faceplates:

1. OEM, for an easy and correct factory placement
2. Mesh grille: to obtain the best compromise between protection and performance with a-pillar installations
3. Spoke grille: for maximum acoustic performance with a-pillar installations

The double Neodymium tablet used in the motor provides an excellent extension in high frequency and together with the one-inch CCAW voice coil ensures an outstanding dynamic response.

STILLWATER, USA – KICKER® has added a powerful 10-inch version of the Hideaway® Compact Powered Subwoofer to its line of bass products, currently shipping and available at Authorized KICKER Dealers in-store and online. The Hideaway HS10 will retail for $349.95.

Adding a larger speaker and more power to the Hideaway’s already popular feature set, the 10-inch compact sub packs a larger punch than the original Hideaway, with 180 watts of bass power. KICKER engineers ensured the new larger cone would barely alter the Hideaway’s near universal fit in modern vehicles. A highly convenient form factor, the HS10’s all-aluminum body readily fits under a seat, in a trunk or behind a truck bench.

The HS10 also features FIT+™ (Fail-safe Integration Technology PLUS), a KICKER exclusive that enhances noise rejection, increases clarity and helps to ensure the subwoofer works with nearly every radio on the planet, including modern vehicles using start/stop technology, and those with up to 40 volts (400 watts) of input voltage. FIT+ has the added benefit of making a line-output converter unnecessary.

The HS10 is ready to install right out of the box. The quick-connect Molex® plug and harness includes power, signal and remote turn-on. The Hideaway also comes ready with a remote bass control for fine-tuning bass levels, an on-board adjustable low-pass crossover, variable 6dB bass boost, phase switch and two automatic turn-on options.

The included remote control allows changing the amount of bass without changing the radio volume, for the perfect mix of bass at any volume.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.

Screenshot 2020 01 22 19.08.36

DANIA BEACH, FL, January 21, 2020 - HKI SounDigital USA, the US importer and distributor for SounDigital Amplifiers and Ground Zero Car Audio, is pleased to announce a new member to their team. "Dorian Thomas will be a great asset for our company, to help us develop our growing Powersports division,” said Diogo Iannaccone, CEO of HKI SounDigital USA. “We are very excited to have him on board!"

“I’m very happy with the opportunity to be a part of two of the finest 12-volt manufacturers in the industry,” said Dorian Thomas. “I’ve been working closely with SD and GZ for the last two years with great success in the powersports industry and I’m excited with all the new products that are going to be released in the very near future!” With a passion specializing in custom Harley Davidson audio systems and fabrication, along with ground up bike builds, Dorian has built relationships with custom and specialty parts manufacturers across this part of the industry.

Utilizing his knowledge of the powersports market and his friendships across the industry, he will be helping with the design and sales of new products for both SD and GZ specifically tailored to custom powersports audio. For more information about the current products and what is to come, please visit www.soundigitalusa.com or www.groundzerousa.com.

Now Available and Designed for 2015-2017 Ford Mustangs, the New Dynamic ColorSHIFT RGB+A Halos Feature Individually Addressable LEDs Which Pack a Ton of Unique Features

METAIRE, LA, Jan. 21, 2020 – ORACLE Lighting (www.oraclelights.com), the market leader in innovative LED lighting solutions for the automotive aftermarket, is excited to announce its new Dynamic ColorSHIFT RGB+A LED Grill Vent Accent Lights for the 2015-2017 Ford Mustangs (p/n 1282-332). The new accent lights are now available with an MSRP of $295.95.

“We are excited to announce this feature-packed new Mustang accessory…the ORACLE Lighting Dynamic ColorSHIFT RGB+A LED Grill Vent Accent Lights,” said Justin Hartenstein, Oracle Lighting director of development. “The new lights feature individually addressable LEDs which pack a ton of unique features, including allowing the user to run multiple moving color patterns through the LEDs, creating a vivid eye-catching lighting effect. Our new RGB+A SWITCHBACK line-up feature Amber LEDs for a dynamic turn signal effect. The Amber LED chips can be utilized as a Turn Signal by tapping into the + turn signal wire.”

Through the App you can easily set to a standard white color for normal Daytime Running Light use then switch to any static color using the LED color wheel. What makes these DYNAMIC halos more unique is that you can also display a variety of moving patterns within the app. With more than 200 different patterns, there is something to fit every color scheme you can imagine. The White DRL mode is designed for street use while the other colors are for “show” use only.

“We are excited to get back to our roots with this new and innovative Mustang product,” said Hartenstein. “ORACLE’s first lighting modifications were for the Ford Mustang when the company began more than 20 years ago.”

Installation is also easy thanks to the IP67 waterproof characteristics of the circuit boards. These LEDs are completely encapsulated in a waterproof resin which makes them completely waterproof and allows them to be installed onto the outside of the lens. This makes installation easy, even for a beginner.

Wiring is now made simple with the plug-and-play connectors. Simply plug the halos into the LED driver and connect to + and – to the battery. Then you just turn on the app and connect to the controller.

The kit includes:

  • (2) Waterproof Dynamic ColorSHIFT Grill Vent Accent Lights
  • LED Driver  Hub with Plug & Play Connectors
  • (1) RGB+A Bluetooth LED Controller
  • (1) Inputs for Dynamic Turn Signals
  • (1) Adhesion Promoter Pad

Having celebrated its 20-year anniversary in 2019, Metairie, LA-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Having celebrated its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for the past eight years consecutively, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and most recently being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

Ringwood, Ill. – January 17th, 2020 – Race Sport® Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine and power sports industries, has announced they will be training MEA dealers at all four Knowledge Fest events this year. Below is an outline of the training.

Tips to Become a Lighting Professional

Discover dozens of tips to becoming the lighting professional in your local market. From your sales counter staff to your installers, this training is for the whole team!

In this 1-hour training, Race Sport Lighting will cover the following installer/tech related topics:

  • Lumens vs Lux
  • Projectors vs Non-projectors
  • Patent features of the GEN4 LED headlight kit
  • Race Sport Lighting LED headlight specification comparisons
  • HID vs LED
  • Our quality testing, and what advantage it gives you

Also, we will train you on how to use helpful sales counter tools such as:

  • Road Map to Success
  • Starting Lineup
  • Vehicle Fit Guide
  • Dealer Resource site

At the end, we will show you how to sign up for no-cost continuing education courses through Race Sport University (RSU)! In one hour, any sales and tech staff should have the tools they need to be the lighting professional in their local market!

At Race Sport® Lighting, we are lighting. For almost two decades we have brought consistently high-quality products and full-service-value to our customers. This is our foundation for growth, and the reason we are the lighting brand the professionals use in North America and beyond. For more information on Race Sport® Lighting or to become an authorized Race Sport® Lighting dealer visit www.racesportinc.com

KnowledgeFest was founded in 1994 by a group of passionate specialty retailers and reps in the Midwest who saw the value in mobile electronics retailers getting together to share knowledge and experiences. In sharing successes and failures, all participants become better, smarter and more profitable businesspeople. Since that time, KnowledgeFest has grown into a full trade show and educational conference like no other in our industry.

The Weatherproof, Self-Powered Plug & Play BTB6L & BTB8L Feature Rugged Housing and High Performance Built-In Amplification

OXNARD, Calif., Jan. 20, 2020 – Sound Storm Laboratories (www.soundstormlab.com), a division of BOSS International Group and sister brand of BOSS Audio Systems, is proud to announce the launch or two new powersports plug & play boom tubes. The BTB6L (MSRP: $203.00) and BTB8L (MSRP: $259.00) are now shipping.

“SSL’s two new powersports weatherproof boom tubes feature a simple plug & play design for easy installation and powerful built-in Class D amplification for unparalleled performance on your ATV, UTV, side by side…and even tailgating,” said Greg Orlando, SSL brand manager. “Both models come with Bluetooth® compatibility and a 3.5mm Aux input to retrieve your favorite music from your Smartphone or MP3 device.”

The two-way BTB6L features 450 Watts (Max) power with 6.5-inch speakers and 1-inch tweeters. The BTB8L features 700 Watts (Max) power with 8-inch speakers and one-inch tweeters. Both feature built-in RGB LED lighting with wireless remote control.

“Affordable, rugged, and powerful, you won’t want to be without the BTB6L and BTB8L out on the trails, beach, or wherever your ride may take you,” Orlando concluded.

For more information, please visit www.soundstormlab.com. 

Part of BOSS International Group, Sound Storm Laboratories was founded in 1997 by a group of business-minded car audio enthusiasts who successfully set out to show the industry that car audio products don’t need to be expensive in order to be powerful, valuable, and appealing. From day one, SSL’s mission has been to provide outstanding car audio products and to support those products with an obsessive eye on customer service and one of the best warranties in the business.

Over the past 19 years, Sound Storm has grown from a car amplifier and speaker company into a mobile entertainment juggernaut with a widespread fan base. SSL’s line now includes multiple series of subwoofers, speakers and amplifiers as well as an extensive offering of in-dash, overhead and head rest mobile video products and related accessories, and the right signal processors and audio accessories to round out most any system. Sound Storm also has an impressive line of off-road products, featuring the BoomTube series of amplified ATV speaker systems, and a whole slew of SMC products designed for on or off-road use.

All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

January 19, 2020 -- One of the things DS18 is well known for is their abundance of options for enthusiasts to choose from. WE have a plethora of speakers in every size to provide near unlimited solutions for every possible thought that may come to mind for your install. The next evolution of our super tweeters is the very sleek PRO-TW920 which handles 150w RMS and 300w maximum power. These are the big brother of our very popular TW-820 that people have been asking for!

These super tweeters are larger, louder, and handle more power! These monster tweets safely play anything from 2000hz to 20khz to bring the full high range of concert venue sound to your vehicle of choice. They come in sleek black aluminum with black bullet centers with threaded mounting shafts. The shafts are threaded so you can have a flush tweeter or use the shaft to create a directional sound like a more traditional horn driver. These tweeters come in 4-ohm DCR, have a neodymium magnet, and a sensitivity of 106DB.

This correlates to a very loud tweeter on low power and can handle more power much more efficiently. Be sure to check out the high-end monsters on DS18.com! MSRP: $61.95 each.

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