4-9-2017 -- MEA (Mobile Electronics Association) has partnered with HR Consulting firm, The SAMMAX GROUP to bring retailers the perfect tool to help them when hiring new employees.

By utilizing employment assessments to test past Mobile Electronics Industry Award winners and other top performers in our industry, SAMMAX has created a baseline for store managers, installers and salespeople that measures traits such as organization, flexibility, imagination, assertiveness, recognition and competitiveness, just to name a few. These traits often define a person’s behavior towards doing a job and are considered important in determining success in any organization, according to SAMMAX. The tool can also be used to evaluate current employees and indentify areas of opportunty to gain greater productivity. "When making a hiring decision, it is of great importance to find the right person. This new tool will provide the information needed to make the right decision the first time." said Chris Cook, president of Mobile Electronics.

Sergio De Oliveira of SAMMAX will present a seminar on Monday, 4/10/2017, discussing the assessments in the context of how they can impact car audio retail managers, installers and sales staff. The details are as follows:

THE HIRING PROCESS: NEW TOOLS TO MAKE BETTER HIRING DECISIONS

Holly Hill, FL - July 2017 – Metra Electronics will be teaching two vendor training courses at KnowledgeFest in Dallas, TX from August 11-14, 2017. This industry event is hosted by the Mobile Electronics Association at the Dallas Convention Center and features a full schedule of educational training for 12 volt installers. Metra’s Installer Institute, an accredited school for Mobile Electronics, will also be at the show giving information about their school’s programs and continuing education courses. Both the Installer Institute and Metra Electronics will be at booth #316.

“AX-DSP - Upgrade your digitally amplified system without the hassle” will be taught by Jason Anderson on August 12 from 4:45pm to 5:45pm. How do you effectively install aftermarket amps and speakers in vehicles with digital amplifiers? The new AX-DSP from Axxess Interfaces is the solution to this problem that installers have been dealing with for years. The AX-DSP takes the digital signal from OE radios and converts it to a multi-channel analog output, allowing an installer to easily add aftermarket amps while retaining the use of the OE radio controls. Installers no longer have to buy summing devices, processors, or DSP’s, and then spend hours wiring up and troubleshooting. Installers should attend this training seminar at the 2017 summer Knowledgefest event to find out how the AX-DSP can save time, money and headaches in the installation bay. Attendees can reserve their seat for this class online at: http://knowledgefest.org/index.php?option=com_k2&view=item&id=113&Itemid=332.

The second class, “Metra/Axxess 101: Back to the Basics”, will be taught by Juan Lugo on Sunday, August 13 from 6:00pm to 7:00pm. This class will cover basic install techniques and topics such as wiring up combo amplified /non-amplified harnesses, initialization of various interfaces, audio adjustments to interfaces, and the use and operation of the new Axxess App and PC updater program. The class will also discuss the new AX-DSP, TurboTouch Kits and various other new products from Metra Electronics. KnowledgeFest attendees can reserve their seat for this training session at: http://knowledgefest.org/index.php?option=com_k2&view=item&id=172&Itemid=332.

Please visit the following websites for more information:

KnowledgeFest event information, schedule and registration: KnowledgeFest.org

Installer Institute’s programs and courses for mobile electronics: InstallerInstitute.com

The new Axxess Digital Signal Processor (AX-DSP) from Metra Electronics: AxxessDSP.com

Holly Hill, Fla. – January 17, 2023 – Metra Electronics ® is heading to Las Vegas, Nevada to host new training sessions at KnowledgeFest™ and showcase their latest aftermarket installation products. At the booth will also be a Ford F-150 Lightning, built by Professional Car Audio of Visalia, CA, and customized with Metra products. Metra’s training sessions will cover new products launched at The 2022 SEMA Show. This includes new Shuriken Lithium Series batteries, dash kits, Axxess ® integration products and DSPs, lighting and audio upgrades for Harley-Davidson ® and Can-AM Ryker, aftermarket accessories that fit Jeep ® and Bronco, and more. Metra is proud to once again support the industry by providing in-depth training sessions for installers at the event, hosted February 3-5. Training sessions include:

“Metra's 2022 New Products Overview” on February 3rd at 1:45 PM

This session is the best way to get an overview and education on Metra's newest products launched at the 2022 SEMA Show. This training covers Shuriken's new line of lithium-ion and lithium-iron batteries, dash kits for the newest vehicle applications, integrations for Tesla, next-generation Axxess DSP products, innovations from iBEAM Vehicle Safety Systems, and more! In addition, attendees will also learn about Metra's new Proscenium brand featuring high-quality audio products, as well as a new dealer-only line of wiring accessories from their popular and recently revived Tsunami brand.

“New Jeep ® and Bronco Accessories from Metra” on February 3rd at 3:00 PM

Hear valuable tips for selling and installing new products that cater to your loyal Jeep ® and Bronco customers. This training covers aftermarket audio accessories such as a Dash-Mount Tweeter Plate, Speaker Harnesses, and a Kick Panel Speaker Adapter Plate for Bronco. Attendees will also see Rear Speaker Pods that allow installers to easily upgrade the 4" factory rear pods to 6.5” or 6.75” speakers. New Heise LED lighting solutions include innovative expandable wheel rings, rock lights, headlights and taillights, and three Heise Connect controllers for RGB, RGBW, and Chasing products that pair with an all-new, free downloadable app.

“New Harley-Davidson ® and Can-AM Ryker Upgrades” on February 4th at 4:15 PM

Be among the first to learn about new accent lighting, driving lights, audio accessories, and more from Saddle Tramp that help make motorcycle lighting and audio upgrades easy. New products covered will include a 7" Reflector Headlight with Full Halo, 4.5" Reflector Passing Lights with Full Halo, a 16-Piece Chasing LED Strip Kit, Cut-In Saddlebag Lids, a Vent Grille Light, Keystone Lights, new Speaker adapter harnesses, a new Chasing Accent Lighting Kit, and more. This training will show you how to easily stylize your customers' motorcycles with less time spent on wiring and custom fabrication.

"Simplify your Install with Axxess DSPs” on February 4th at 5:30 PM

Learn about the newest solutions from Axxess that make vehicle integration easy. With the AXDSP-X and AXDSP-L lines, Metra is putting plug-n-play products back into the installation bay. This training will cover Axxess DSPs, highlight new vehicle-specific products, and showcase the newest app features. We’ll show you how these solutions can increase your sales in the showroom and decrease installation time. Learn how to use and set up Axxess DSPs through the app for complete tuning control, when to use the DSP “Lite” versus “X” solutions, and more. Metra’s patented DSP products help simplify installation and provide affordable audio solutions.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. Metra will be at booth #401, February 3-5, at the Paris Hotel & Convention Center. See additional details about the show, produced by the Mobile Electronics Association (MEA), at KnowledgeFest.org.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess ® , T-SPEC ® , The Install Bay ® , Heise LED Lighting Systems ® , iBEAM Vehicle Safety Systems ® , Shuriken High Performance Batteries ® , Raptor ® , Ballistic ® , AmmoTenna ® , Metra PowerSports ® , Saddle Tramp ® , Metra Marine ® and Daytona Lights ® . For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Holly Hill, FL – January 28, 2020 – Metra Electronics^® will host six training sessions at the 2020 KnowledgeFest™ event in Long Beach, California, for mobile electronics installers. As a Diamond Ultra sponsor, Metra is proud to support the industry by providing in-depth training sessions for installers, which will outline upgraded vehicle safety systems, selling and installing lighting solutions, simplified installs with digital signal processors and the future of vehicle integration. Metra will also have a drawing for new product giveaways at each session for attendees. Installer Institute^® will also be at the show, promoting their mobile electronics training programs and continuing education courses for existing 12volt professionals.

Both of the iBEAM training sessions, “Upgrading Vehicle Safety Systems with iBEAM,” will assist installers in identifying the essential selling points of safety and convenience, and will be held on Friday, February 7^th from 1:45 to 2:45 p.m. and Sunday, February 9^th from 10:45 to 11:45 a.m. Installing aftermarket cameras and Advanced Driver Assistance Systems in both consumer and commercial vehicles has become a significant revenue source for mobile electronics shops. Attendees will learn about iBEAM’s latest vehicle cameras, dashboard cameras with DVRs, replacement rearview mirrors, vehicle-specific solutions and commercial safety line. Whether it is a simple backup camera integration, an advanced motion detection camera setup or a high-tech 360-degree view system, Metra will teach installers how to sell and install their latest iBEAM safety solutions. They’ll also learn about the hot-button selling points and features that consumers and fleet owners are asking for, plus installation tips for a better understanding of what is involved in an upgrade. Attendees will be entered into a drawing for a chance to win the new 9” Rearview Mirror Monitor Touchscreen (TE-SM9) and 360-Degree Interior View Dash Camera Kit (TE-360DVR) from iBEAM.

Heise will also be hosting two training sessions, “Selling and Installing Heise LED Lighting Solutions,” on Saturday, February 8^th from 6:00 to 7:00 p.m. and Sunday, February 9^th from 9:30 to 10:30 a.m. The recent popularity in aftermarket LED lighting presents a valuable opportunity for installers to go beyond car audio services, giving consumers a way to customize their ride and increase visibility in the dark. However, not all LED lights on the market are the same. This session will allow installers to learn about Heise’s unique features and selling points that have set this brand apart from the rest. This training will cover new lightbars, integrating switch panels, replacement LED headlights, RGB and RGBW accent lights and safety lights for upfitting commercial equipment and fleet vehicles. Attendees will be entered into a drawing for a chance to win the new 8 Gang Panel System (HE-SWP8) or 20" Edgeless Slimline Lightbar (HE-TSL20) product giveaways from Heise.

Axxess will be hosting two different training sessions. The first session, “Simplify your Installs with Axxess Digital Signal Processors,” will cover the entire Axxess AX-DSP product line and how these solutions can increase sales in the showroom and decrease time in the bay. The session will be hosted on Saturday, February 8th from 4:45 to 5:45 p.m and will show installers that upgrading a sound system doesn’t have to be complicated. This training will also go over and explain how to use the different types of applications offered within the AX-DSP line, including CAN-based systems, new A2B systems, MOST25, and MOST50 vehicle technology. Metra will also discuss how to use and set up the AX-DSP through the app for complete tuning control and when to use the DSP “Lite” versus “X” solutions. As vehicle technology becomes more and more complex, installers can look for Metra’s patented DSP products to help simplify installation and provide affordable audio solutions for their customers.

The second Axxess training session on Friday, February 7^th from 12:30 to 1:30 p.m., “The Future of Vehicle Integration with New Axxess Products,” addresses the growing challenges and complexity of integration for the aftermarket 12volt industry. With the reduction in OE radio chassis sizes, the rising popularity of tablet-style screens, and many of the personalization features controlled through the OE radio, it is difficult for shops to offer simple aftermarket solutions. Attendees will learn about new products from Axxess that have been engineered specifically to address the complexity of today’s integrated vehicle technology systems and retain key convenience and safety features when upgrading a radio. For consumers who want to keep their radio but add safety, navigation, smart device mirroring, or simply override the annoying STOP/START engine feature, installers can learn about these new products from Axxess that will make their customer’s ride much more enjoyable. Attendees will be entered into a drawing for a chance to win the new AX-DSP-LITE from Axxess.

Attendees can register for the training session or scan their badge at Metra’s booth before the start of the sessions to be entered into a drawing for one of the two product giveaways for each training session. The drawing will take place at the end of the sessions, and attendees must be present to win.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. Metra will be at booth #1006 from February 7^th-9^th at the Long Beach Convention Center. Additional information about the show, produced by the Mobile Electronics Association (MEA), is available at KnowledgeFest.org.

About Metra Electronics^®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources into developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ^® for more than 72 years. Our other brands include: Axxess^®, T-SPEC^®, The Install Bay^®, Heise LED Lighting Systems^®, iBEAM Vehicle Safety Systems^®, Shuriken High Performance Batteries^®, Raptor^®, Ballistic^®, AmmoTenna^®, Metra PowerSports^®, Saddle Tramp^®, Metra Marine^® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group^®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

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Holly Hill, Fla. – November 30, 2021 – Metra Electronics^® is heading to Dallas, Texas to host new training sessions at KnowledgeFest™ and showcase their latest aftermarket installation products. At the booth will also be a 2021 Chevrolet Silverado 2500 HD built by Extreme Offroad and Performance and customized from the front to the back with Heise LED lights and more. Metra’s training sessions will cover new products launched at the 2021 SEMA Show. This includes new Axxess^® integration products and DSPs, Saddle Tramp^® lighting and audio upgrades that fit Harley-Davidson^®, aftermarket accessories that fit Jeep^® Wrangler and Gladiator, and new vehicle lighting solutions from Heise^®. As a Diamond Ultra sponsor, Metra is proud to support the industry by providing in-depth training sessions for installers at the event, hosted December 10-12. Training sessions include:

“Simplify your Install with Axxess DSPs” on Friday, Dec. 10 at 1:45 PM and Sunday, Dec.12 at 9:30 AM

This training will cover the entire Axxess DSP product line, highlight new vehicle coverage, and showcase the newest app features. Metra will show installers how these solutions can increase sales in the showroom and decrease time in the bay. Attendees will learn how to use and set up Axxess DSPs through the app for complete tuning control and when to use the DSP “Lite” versus “X” solutions. This training will also explain how to use the different types of applications offered within the AXDSP line, including CAN-based systems, new A2B systems, MOST25, and MOST50 vehicle technology.

“New Accessories for Jeep^® Wrangler and Gladiator” on Friday, Dec. 10 at 3 PM

Installers will learn how to upgrade the look and sound system of the latest Jeep^® models using Metra’s newest accessories designed for Jeep^® Wrangler JL and Gladiator JT. This session will go over installing the new Metra RGB lighting kit with plug-n-play connections and expandable Heise lighting options. It will also showcase Metra’s new Talon Attack™ replacement grille, amplifier installation kits, and new accessory harnesses that make adding aftermarket lighting even easier for installers.

“New Lighting & Audio Upgrades for Harley-Davidson^® Motorcycles” on Saturday, Dec. 11 at 4:15 PM

Metra makes it easy to upgrade the audio system in Harley-Davidson^® motorcycles with Saddle Tramp’s newest products. Learn more about the new DSP kits with a built-in interface that reflashes the OE radio and gives installers full tuning control from the palm of their hand. This session will also introduce the new motorcycle accessories from Metra that will upgrade the music experience and provide easy integration using Metra’s improved radio replacement kits and harnessing.

“New Vehicle Lighting Trends with Heise” on Saturday, Dec. 11 at 5:30 PM

Lighting upgrades are in demand and Metra’s newest products from Heise deliver just what installers need to meet the latest trends in automotive lighting. Learn about the new and improved Heise lightbars and cube lights, projector series LED bulbs, new wheel lights, RGB and RGBW underglow kits, and the popular third brake light designed for the new 2021 Ford Bronco. This training session includes valuable tips for selling and installing these new LED lighting solutions from Heise.

“Advanced Integration Made Easy with Axxess and Metra” on Sunday, Dec. 12 at 10:45 AM

Attendees will learn about the newest solutions from Axxess and Metra that make vehicle integration easy, even with some of the notoriously complex vehicle systems. This training session gives in-depth installation information for Metra’s new AXPIO integration kits for Pioneer^® receivers, Metra’s latest TurboTouch^® dash kits, and new Axxess interfaces hitting the market.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. Metra will be at booth #513 from December 10-12 at the Dallas Convention Center in Dallas, Texas. See additional details about the show, produced by the Mobile Electronics Association (MEA), at KnowledgeFest.org.

About Metra Electronics^®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ^® for 75+ years. Our other brands include: Axxess^®, T-SPEC^®, The Install Bay^®, Heise LED Lighting Systems^®, iBEAM Vehicle Safety Systems^®, Shuriken High Performance Batteries^®, Raptor^®, Ballistic^®, AmmoTenna^®, Metra PowerSports^®, Saddle Tramp^®, Metra Marine^® and Daytona Lights^®. Metra’s expertise in connectivity solutions is also applied to its division of premium AV and surveillance products from MetraAV^™. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

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Holly Hill, Fla. – May 20, 2024 – Metra Electronics® is heading to Atlantic City, New Jersey to host training sessions at KnowledgeFest™, hosted June 7-9, at Harrah's Resort & Convention Center. The manufacturer will showcase their latest aftermarket installation products at booth #810. It will also display a 2023 Chevy Silverado 1500 Crew Cab, fully customized with Metra products by Finishline Auto Salon in Maple Shade NJ. Metra’s training sessions will cover new products launched at The SEMA Show, and are as follows:

“Metra's 2024 New Products Overview” on June 7th at 12:30 PM & June 8th at 4:15 PM

This session is the best way to get an overview and education on Metra's newest products launched at the 2023 SEMA Show. This training covers dash kits for the latest vehicle applications, new Heise LED vehicle accent lighting kits, clean wire audio installation products from both the Tsunami® and T-Spec® brands, single-zone and three-zone controllers with Bluetooth® wireless technology from The Install Bay, and much more!

“New Jeep® & Saddle Tramp Upgrades” on June 7th at 1:45 PM & June 8th at 5:30 PM

Learn how to leverage Saddle Tramp's new plug-n-play audio systems and other motorcycle products and Metra's newest integrations for Jeep®, including dashboard speaker grilles, lower dash speaker grille cut-ins, an A-pillar 8 gang switch panel system, and more, to increase your shop's sales and benefit your business.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Register to attend the show, produced by the Mobile Electronics Association (MEA), at KnowledgeFest.org. Once registered for the event, attendees must also sign up online at https://register.kfest.me/ for each training session they will attend.

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, Daytona Lights®, and Tsunami®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Holly Hill, Fla. – June 13, 2023 – Metra Electronics® will attend KnowledgeFest™ at the Indiana Convention Center in Indianapolis, Indiana, June 23-25, to showcase their latest aftermarket installation products and host new training sessions. They will display a Nissan 350Z Roadster, fully customized with Metra products by GNC Customs in Goshen, Indiana at their booth, #201. Metra’s training sessions will cover new Shuriken Lithium Series batteries, dash kits for the newest vehicle applications, integrations for Tesla, next-generation Axxess DSP products, innovations from iBEAM Vehicle Safety Systems, and more! Attendees will also learn about Metra's new dealer-only brands; Proscenium, featuring high-quality audio products, and Tsunami®, featuring clean wire solutions for audio installations. Training sessions will include:

“Metra's 2023 New Products Overview” - June 23 at 12:30 PM

Overview and education on Metra's newest products launched at the 2022 SEMA Show. This training covers Shuriken's new line of lithium-ion and lithium-iron batteries, dash kits for the newest vehicle applications, integrations for Tesla, next-generation Axxess DSP products, innovations from iBEAM Vehicle Safety Systems, and more! Attendees will also learn about Metra's new dealer-only brands, Proscenium and Tsunami®.

“Axxess New Product Overview” - June 23 at 1:45 PM

Learn about the newest integration accessories from Axxess, designed to help installers deliver upgraded sound systems and everyday convenience to drivers with less labor and work in the install bay. This training will cover new vehicle-specific DSP packages, amp retention interfaces, STOP/START engine override interfaces, AXTC Series interfaces, line output converters, DSP T-harnesses, and more.

“Proscenium LOCs and Tsunami Wiring, Our Dealer-Only Product Lines” - June 23 at 3:00 PM

Two new dealer-only brands have been added under the Metra Electronics umbrella. Proscenium offers high-quality products that every installer needs when designing a flexible audio system, including High-Voltage Active Line Output Converters (LOCs), Premium Active LOCs with Bass Restoration, and Premium Load Resistors. This session will also cover new clean wire solutions such as audio connections, power, ground, and speaker wire, amp installation kits, battery terminals, distribution blocks, fuse holders, and more from Metra's newly revived Tsunami® brand.

"New Motorcycle & PowerSports Upgrades” - June 24 at 4:15 PM

New accent lighting, driving lights, audio accessories, and more are designed to fit select Harley-Davidson®, Indian, and Can-AM Rykers. New products covered will include a 7" Reflector Headlight with Full Halo, 4.5" Reflector Passing Lights with Full Halo, a 16-Piece Chasing LED Strip Kit, Cut-In Saddlebag Lids, a Vent Grille Light, Keystone Lights, new Speaker adapter harnesses, a new Chasing Accent Lighting Kit, and much more. This training will show you how to easily stylize your customers' motorcycles and powersports vehicles with less time spent on wiring and custom fabrication.

"Simplify your Install with Axxess DSPs” - June 24 at 5:30 PM

The AXDSP-X and AXDSP-L lines are patented DSP products that help simplify installation and provide affordable audio solutions. This training will cover Axxess DSPs, highlight new vehicle-specific products, and showcase the newest app features. Metra's experts will explain how these solutions can increase sales in the showroom and decrease installation time, as well as how to use and set up Axxess DSPs through the app for complete tuning control when to use the DSP “Lite” versus “X” solutions, and more.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend.

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Tsunami®, Proscenium®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Holly Hill, Fla. – May 11, 2023 – Metra Electronics® will attend KnowledgeFest™ at the Orange County Convention Center in Orlando, Florida, May 19-21, to showcase their latest aftermarket installation products and host new training sessions and interactive workshops. They will display a Ford Focus, fully customized with Metra products, at their booth, #1001. Metra’s training sessions will cover new Shuriken Lithium Series batteries, dash kits for the newest vehicle applications, integrations for Tesla, next-generation Axxess DSP products, innovations from iBEAM Vehicle Safety Systems, and more! Attendees will also learn about Metra's new dealer-only brands; Proscenium, featuring high-quality audio products, and Tsunami®, featuring clean wire solutions for audio installations. Training sessions will include:

“Metra's 2023 New Products Overview” - May 19th at 12:30 PM

Overview and education on Metra's newest products launched at the 2022 SEMA Show. This training covers Shuriken's new line of lithium-ion and lithium-iron batteries, dash kits for the newest vehicle applications, integrations for Tesla, next-generation Axxess DSP products, innovations from iBEAM Vehicle Safety Systems, and more! Attendees will also learn about Metra's new dealer-only brands, Proscenium and Tsunami®.

“Axxess New Product Overview” - May 19th at 1:45 PM

Learn about the newest integration accessories from Axxess, designed to help installers deliver upgraded sound systems and everyday convenience to drivers with less labor and work in the install bay. This training will cover new vehicle-specific DSP packages, amp retention interfaces, STOP/START engine override interfaces, AXTC Series interfaces, line output converters, DSP T-harnesses, and more.

“Proscenium LOCs and Tsunami Wiring, Our Dealer-Only Product Lines” - May 19th at 3:00 PM

Two new dealer-only brands have been added under the Metra Electronics umbrella. Proscenium offers high-quality products that every installer needs when designing a flexible audio system, including High-Voltage Active Line Output Converters (LOCs), Premium Active LOCs with Bass Restoration, and Premium Load Resistors. This session will also cover new clean wire solutions such as audio connections, power, ground, and speaker wire, amp installation kits, battery terminals, distribution blocks, fuse holders, and more from Metra's newly revived Tsunami® brand.

"New Motorcycle & PowerSports Upgrades” - May 20th at 4:15 PM

New accent lighting, driving lights, audio accessories, and more are designed to fit select Harley-Davidson®, Indian, and Can-AM Rykers. New products covered will include a 7" Reflector Headlight with Full Halo, 4.5" Reflector Passing Lights with Full Halo, a 16-Piece Chasing LED Strip Kit, Cut-In Saddlebag Lids, a Vent Grille Light, Keystone Lights, new Speaker adapter harnesses, a new Chasing Accent Lighting Kit, and much more. This training will show you how to easily stylize your customers' motorcycles and powersports vehicles with less time spent on wiring and custom fabrication.

"Simplify your Install with Axxess DSPs” - May 20th at 5:30 PM

The AXDSP-X and AXDSP-L lines are patented DSP products that help simplify installation and provide affordable audio solutions. This training will cover Axxess DSPs, highlight new vehicle-specific products, and showcase the newest app features. Metra's experts will explain how these solutions can increase sales in the showroom and decrease installation time, as well as how to use and set up Axxess DSPs through the app for complete tuning control when to use the DSP “Lite” versus “X” solutions, and more.

"Metra Axxess DSP Technician Workshop" - May 20th at 1:10 PM and May 21st at 11:10 PM

Experts Joe Padula, Lead Instructor at Installer Institute, and Jason Anderson of Metra Electronics host an Interactive Workshop on the show floor in Workshop Station #1 using Metra's Axxess DSP products. They'll demonstrate how the AXDSP product is installed into a vehicle with a high-end OE amplifier, using tuning tools like a real-time analyzer (RTA) and an oscilloscope. Class attendees will observe the complete installation process, including amp bypass plugs, tuning control through the AXDSP-XL app, and more.

"Motorcycle Accessories Educational Workshop" - May 20th at 2:40 PM and May 21st at 12:40 PM

Experts Jason Anderson, VP of R&D at Metra Electronics, and Aaron Newman, Brand Manager for Saddle Tramp, host an Interactive Workshop on the show floor in Workshop Station #1 using Saddle Tramp DSPs and wiring harnesses. They'll demonstrate the installation of these products on a 2016 Harley-Davidson® Ultra Limited motorcycle that has been upgraded with a GTS radio. Class attendees will observe the complete installation process, including DSP re-flash procedure, application setup, and tuning.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Tsunami®, Proscenium®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Holly Hill, Fla. – January 15, 2025 – Metra Electronics® is heading to Las Vegas, Nevada to host training sessions at KnowledgeFest™, January 31-February 2 at the Paris Hotel. Metra will showcase their latest aftermarket installation products at booth #401. A Tesla Cyber Truck, fully customized with Heise LED and Vibe Audio products, will also be at the booth. Metra’s training sessions will cover new products launched at The 2024 SEMA Show, including all-in-one premium vehicle-specific audio kits with VIBE speakers, dash kits for the newest vehicle applications, Heise LED vehicle accent lighting, radio replacement interfaces with Bluetooth® wireless technology from Axxess, and much more! Training sessions include:

“Metra's 2025 New Products Overview” on January 31st at 12:30 PM

This session is the best way to get an overview and education on Metra's newest products. This training touches on Metra's new all-in-one premium vehicle-specific audio kits featuring VIBE speakers, dash kits for their latest vehicle applications, as well as additions to the Heise LED line, including interior ambient lighting and HID to LED conversion bulbs. Product experts also cover the latest integrations from Axxess and products designed to fit Jeep®, including lower dash speaker pods, dashboard speaker grilles, a soundbar adapter, and more.

“Axxess/Turbo Kit New Products” on January 31st at 1:45 PM

Learn about the newest audio integration accessories from Axxess, including a vehicle-specific DSP package, MOST25 audio system interfaces, Total Control series interfaces, output generators, a USB retention adapter, vehicle-specific camera retention interfaces & harnesses, and a series of radio replacement interfaces with Bluetooth® wireless technology. This class will also review Axxess's vehicle-specific interface product line to show how it benefits dealers and installers by making it easy to quickly locate the correct integration solution for the job at hand.

“Metra and Vibe Complete Audio Kits” on January 31st at 3:00 PM

This training takes a deep dive into Metra's exciting new all-in-one premium vehicle-specific audio kits. Developed in collaboration with VIBE Audio, these state-of-the-art audio systems include everything needed to install a premium aftermarket audio system in one convenient package. They come pre-tuned for easy installation and include everything installers need under a single part number. Vehicle applications for these kits include select late-model Jeep® JL and BOSE amplified 2019-2024 GMC Sierra/Silverado, with more applications coming later this year.

"Heise Chasing RGB Products” on February 1st at 4:15 PM

An overview of Heise LED's chasing RGB lighting solutions and education on their unique design that allows them to integrate and work seamlessly together. Product experts will provide live demonstrations on the use and functionality of the Heise Connect app and discuss how offering a diverse selection of compatible products boosts customer satisfaction and opens avenues for repeat business.

"Axxess Audio Integration” on February 1st at 5:30 PM

This training will cover the latest Axxess integrations, focusing on the brand's new vehicle-specific amplifier integration interfaces designed to fit a wide range of vehicles, including select 2007-up Chrysler, 2006-up Ford, and 2003-up Toyota/Lexus/Scion. Launched at SEMA, these interfaces make adding aftermarket amplifiers while keeping the factory radio easy, offering audio installers more flexibility for improving the sound quality of an audio system than ever before. With a streamlined plug-n-play design and no programming required, these interfaces are perfect for efficient audio system upgrades.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. See additional details about the show, produced by the Mobile Electronics Association (MEA), at KnowledgeFest.org.

About Metra Electronics®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, Daytona Lights®, and Tsunami®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

New Dash Kits and Axxess® Products to be Presented

Holly Hill, Fla. – July 3, 2018 – Metra Electronics®, the leading manufacturer of aftermarket automotive solutions, is hosting a booth and also presenting a series of vendor training sessions August 17th through August 19th at the KnowledgeFest to be held at the Dallas Convention Center. The vendor training sessions will focus on several products introduced by Metra in the last year. Metra’s booth is number 401. The training sessions* are from 1:45 p.m. to 2:45 p.m. Friday, August 17th and from 4:45 p.m. to 5:45 p.m. Saturday, August 18th.

The training sessions will be led by Juan Lugo, Metra’s leading Axxess® research and development expert. Interfaces from the Axxess brand slated for discussion are AX-ADDCAM, new radio replacements with MOST25 amplifier retention and new AX-DSP T-harnesses and packages. Introduced at the 2018 Consumer Electronics Show (CES), the new line of electronically integrated TurboTactile™ kits will be presented in addition to updates in the TurboTouch™ line. Attending the education and training sessions will provide vendors with ideas and information to increase and improve the understanding of the new vehicles that can now be serviced with Metra integrated products and accessories.

To learn more about these products, register to attend KnowledgeFest and sign up for the Metra and Axxess new product training click here Register Metra. Non-member pricing is $249 for the first registration, and each additional registrant is free. Metra customers can contact their sales representative for a VIP code for free registration to this event.

*Session times subject to change. Please check the KnowledgeFest schedule online for updates.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources into developing the highest quality dash kit and harness solutions. We make more dash kits for the most vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice®” for more than 70 years. Our brands include: Axxess®, T-Spec®, The Install Bay®, Heise LED Lighting Systems®, iBeam Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic® and AmmoTenna®.  Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 800.221-0932.

Holly Hill, Fla. – January 16, 2024 – Metra Electronics® is heading to Las Vegas, Nevada to host training sessions at KnowledgeFest™, hosted February 2-4 at the Paris Hotel Las Vegas. The manufacturer will showcase their latest aftermarket installation products at booth #401. It will also display a 2018 Tesla Model 3 fully customized with Metra products by Professional Car Audio of Visalia, CA. Metra’s training sessions will cover new products launched at The 2023 SEMA Show, including new dash kits for the newest vehicle applications, new Heise LED vehicle accent lighting kits, clean wire audio installation products from both the Tsunami® and T-Spec® brands, single-zone and three-zone controllers with Bluetooth® wireless technology from The Install Bay, and much more! Training sessions include:

“Metra's 2024 New Products Overview” on February 2nd at 12:30 PM and February 3rd at 4:15 PM

This session is the best way to get an overview and education on Metra's newest products launched at the 2023 SEMA Show. This training covers dash kits for the newest vehicle applications, new Heise LED vehicle accent lighting kits, clean wire audio installation products from both the Tsunami® and T-Spec® brands, single-zone and three-zone controllers with Bluetooth® wireless technology from The Install Bay, and much more!

“Axxess 2024 New Product Overview” on February 2nd at 1:45 PM

Learn about the newest audio integration accessories from Axxess, including new vehicle-specific DSP packages, MOST25 audio system interfaces, Total Control series interfaces, a backup camera retention harness, interfaces designed for Pioneer® radios, OnStar® retention interfaces, and more. We'll also explore Axxess's newly restructured vehicle-specific interface product line to show how it benefits dealers and installers by making it easier to quickly locate the correct integration solution for the job at hand.

“New Jeep® & Saddle Tramp Upgrades” on February 2nd at 3:00 PM

Learn how to leverage Saddle Tramp's new plug-n-play audio systems and other motorcycle products and Metra's newest integrations for Jeep®, including dashboard speaker grilles, lower dash speaker grille cut-ins, an A-pillar 8 gang switch panel system, and more, to increase your shop's sales and benefit your business.

"Axxess DSPs” on February 3rd at 5:30 PM

This training will cover Axxess DSPs, highlight new vehicle-specific products, and showcase the newest app features. We’ll show you how these solutions can increase your sales in the showroom and decrease installation time. Learn how to use and set up Axxess DSPs through the app for complete tuning control, when to use the DSP “Lite” versus “X” solutions and more. Metra’s patented DSP products help simplify installation and provide affordable audio solutions.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. See additional details about the show, produced by the Mobile Electronics Association (MEA), at KnowledgeFest.org.

About Metra Electronics®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, Daytona Lights®, and Tsunami®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Mobile Electronics® announced that it has added six new Vendor Partners: ADS, Compustar and Harman International (its Infinity and JBL brands) have become Diamond Vendor Partners; and, AudioControl, JVC and Kenwood have become Platinum Vendor Partners.

“These are vendors who have been long-time supporters of KnowledgeFest®, Mobile Electronics® group (formerly MERA) and the specialist channel,” said Kerry Moyer, vice president, strategic partnerships, Mobile Electronics. “We’re happy they’ve taken the decision to grow our relationship beyond membership. We welcome them onboard as partners and look forward to doing good things together.”

Diamond, Platinum and Gold Vendor Partnership is by invitation. These five new partners join Diamond Partners: Alpine, HD Radio™, Metra Electronics, SiriusXM, Sony, and Orca Design and Manufacturing (which includes brands Focal, Auditor, Gladen Audio / Mosconi, Blackhole, and Illusion Audio). Other Platinum Partners include DD Audio, Memphis Car Audio and Scosche. Vendor Partners support Mobile Electronics’ Mission: To support the specialist channel to deliver exceptional customer experiences. Partners also support Mobile Electronics’ efforts to educate retailers, improve their businesses, and support their marketing campaigns.

Mobile Electronics® Partnership includes participation in its Marketing Program; and, partners receive additional savings on their KnowledgeFest exhibit space and their advertising in Mobile Electronics® magazine, Hotwire newsletter and on ME-Mag.com

Mobile Electronics® Vendor Partners and what they’re showing at the upcoming KnowledgeFest® Dallas will be highlighted in the July issue of Mobile Electronics® magazine and partners will receive special recognition as sponsors onsite. KnowledgeFest® Dallas takes place August 15-17 at the Hilton Anatole. This year’s event is setting-up to be Mobile Electronics’ biggest and best show and conference to date with 50 exhibitors and 1,000 attendees expected. For more information, go to KnowledgeFest.org.

The best of the best of the Mobile Electronics Industry were honored for their accomplishments

Las Vegas, Nevada – February 4, 2025 – The Mobile Electronics® Association (MEA) announced the winners of the 2025 Mobile Electronics Industry Awards. The awards were presented Sunday evening, February 2 at the conclusion of a successful KnowledgeFest Las Vegas event. The awards recognize and honor professionals in the mobile electronics industry that exhibit outstanding service, business ethics, professionalism, and expertise in their field. To view the list of finalists, go to: https://meindustryawards.com/2025-winners

Chris Cook, President of MEA, hosted the event which was attended in person and viewed online by thousands of industry professionals, including family and friends, from the United States and around the globe. Top honors for Installer of the Year went to Nicholas Frazier – iNNovative Concepts – Wilbraham, MA. Retailer of the Year –was awarded to Traffic Jams Motorsports – Buford, GA. Sale Professional of the Year went to Kimberly Trainer – Car-Tunes, Inc. – Greenville, MS and Trusted Tech of the Year went to Ray West – Titan Motoring – Nashville, TN. Vendor of the Year went to Firstech and Distributor of the Year went to Davis Distribution Systems.

For 2025 the Mobile Electronics Association recognized Robert Cox for his Career Achievements with Circuit City, Directed Electronics, and Sprint. Mr. Cox was best known for his time at “Circuit City”. He was awarded the “Career Achievement Award” for his long-time contribution to the Mobile Electronics Industry.

“Congratulations to all the nominees, finalist, award winners”, stated Chris Cook, MEA President. “Their accomplishments set a high standard for the Mobile Electronics Industry.” MEA will continue to hold the Industry Awards at KnowledgeFest Las Vegas with next year’s event at the Paris Hotel February 4, 2026.

Installer of the Year

Nicholas Frazier – iNNovative Concepts – Wilbraham, MA

Retailer of the Year

Traffic Jams Motorsports – Buford, GA

Sales Pro Award Winner

Kimberly Trainer – Car-Tunes, Inc. – Greenville, MS

Trusted Tech Award Winner

Ray West – Titan Motoring – Nashville, TN

Rookie of the Year

Isaac Schertzer – Devine Concepts Automotive Design – Naples, FL

Most Improved Store or Chain

Sudbury Car Audio – Val Therese, ON

Best Online Presence

Traffic Jams Motorsports – Buford, GA

Best Customer Retention Program

KarTele Mobile Electronics – Waterbury, CT

Best Customer Experience

JC Audio – Jackson, TN

Best Store Culture

Traffic Jams Motorsports – Buford, GA

Customer Choice Award – Installer

Austin Moore – Titan Motoring – Nashville, TN

Customer Choice Award – Sales

Jeremy “Taco” Patterson – Speakerbox Autosound and Accessories – Huntsville, AL

Customer Choice Award – Retailer

Speakerbox Autosound and Accessories – Huntsville, AL

Career Achievement Award

Robert Cox

Expeditor of the Year

Titan Motoring

Distributor of the Year

Davis Distribution Systems

Rep Firm of the Year

The Progressive Group

Sales Rep of the Year

Jason Mcarty – DOW Technologies

Top Vendor Support Tech

Chris Reavis – ALPSAlpine

Vendor of the Year

Firstech

Top Vendor: Autosound & Processing

SONY

Top Vendor: Security, Safety and Driver Assistance

Firstech (Compustar – Drone Mobile – Momento)

Top Vendor: Accessories and Materials

Metra Electronics

Top Vendor: Infotainment & Multimedia

SONY

Top Vendor: Marine

JL Audio

Top Vendor: Motorcycle & Powersports

Cicada Audio

Top Vendor: OEM Integration

ADS (iDatalink Maestro)

Top Vendor: Lighting

Lucas Lighting

About the Mobile Electronics Association

Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.

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Mobile Electronics Association Reports KnowledgeFest® Long Beach a Success

Year-Over-Year Growth Continues

NORTH ANDOVER, MASS. – March 2, 2018 – The Mobile Electronics Association (MEA) reported the launch of its weekend KnowledgeFest® event in Long Beach, California was a success. Long Beach is now the third event in its KnowledgeFest series. The other two 2018 events are in Indianapolis (March 16-18) and Dallas (August 17-19).

This first-time event held in the Long Beach Convention Center attracted more than 1,100 attendees, including more than 760 dealers from California, the surrounding states, and Canada, as well as attendees from five other countries. Forty-five exhibitors covered more than 45,000 square feet of sold-out exhibit space.

KnowledgeFest Long Beach featured more than 30 hours of educational programming for retailers covering installation, management and sales topics. Manufacturer trainings totaled 60 hours. Programming was packed and, for several sessions, standing room only.

“MEA was pleased and excited to bring KnowledgeFest to dealers not only in Southern California, but the entire west coast,” said Chris Cook, MEA president. “In making this decision to bring our unique KnowledgeFest programming to the region, we got buy-in from the major manufacturers headquartered in SoCal and we carefully evaluated locations and venues. We are grateful to all the manufacturers in the specialist channel who supported the event by exhibiting and to the dealers who turned out to experience our unique offering. We’ll be back in the Long Beach Convention Center’s Hall C next year on February 22-24.”

KnowledgeFest is three regional events covering the eastern, central and western US and Canada. KnowledgeFest combines a tradeshow floor with educational programming and training for dealers. KnowledgeFests are the only industry events dedicated to the mobile specialist, the installing dealer. For more information go to www.knowledgefest.org.

2018/19 KnowledgeFest Dates:

• Indiana Convention Center, Indianapolis, Indiana, March 16-18, 2018
• Dallas Convention Center, Dallas, Texas, August 17-19, 2018
• Long Beach Convention Center, Long Beach, California, February 22-24, 2019

About the Mobile Electronics Association

Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest®, events in Long Beach, Indianapolis and Dallas that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers.