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03 Sep
Watch-Listen-Read the Mobile Electronics Editors Forum: Focus and Finish Strong
Thursday, 03 September 2020
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Focus and Finish Strong
It’s time to make the most of the opportunity.
We are facing many challenges as an industry. We experienced a lapse in business, followed by a huge increase, and major product shortages. What could be next? No one really knows.
Here’s what we do know: You’ll be opening your doors with great expectations, focused on closing the sale and delivering the highest quality customer service, along with keeping your team motivated and happy. In the midst of your daily mission, it’s important to review your numbers and ensure being busy translates to growth and prosperity.
Track and review your business’s performance
The first two quarters of the year are behind us. The third quarter is in play. How we finish this one is essential when it comes to setting up your business for the final quarter of the year. Some of us view this with anticipation and others with trepidation. Regardless of your outlook, it’s imperative to focus on making the numbers at this all-important time for your business.
When measuring success, there are a couple benchmarks to review. One is year-over-year performance. The other is daily, weekly and month-to-month performance. How your business performed over the last year is a good indicator of gross revenue growth. First, review the current month as it relates to the same month last year. Then, review your year-to-date performance versus the same period to date for the previous year. This allows you to better understand your seasonal performance and your overall performance to date.
When reviewing daily, weekly and monthly performance, focus on daily revenue and whether it’s increasing, decreasing or staying relatively flat. Tracking daily, weekly and monthly gross revenue will help you see current trends, allowing you to adjust and focus to meet your goals. There are many other key performance indicators (KPI) to track as part of your daily dashboard. However, when business is good and your team is stretched thin, the above KPIs will at the least give you a heads-up on performance. There’s nothing worse than being busy only to discover you’re not doing as well as you thought. Make sure you keep up with performance so you don’t look back in disappointment.
Do we have that in stock?
Speaking of disappointment. Many of you have indicated that inventory shortages have been inhibiting your ability to deliver on customer requests. Many of you have been enjoying the benefits of “just-in-time” delivery. In an inventory shortage environment, this practice can severely inhibit your ability to take advantage of the increased customer interest in your business. It’s extremely easy to become accustomed to letting others carry inventory levels to fulfill your business needs. This is not one of those times.
During inventory shortages, review what you have available to sell. Do this every day. Make a list, and share it with your team. Then focus on what’s available to make the sale. Next, contact each of your suppliers and request an update. Make sure you know what’s in the pipeline so you can fulfill the needs of customers looking for specific brands and or products. Again, share this information with your team. Find a way to say yes to your customer regardless of your situation.
Make the most of every sale
Lastly, focus on producing the most in every sale. When it’s business as usual, it’s much easier to focus on maximizing each sale. When you’re remarkably busy, not so much. This is the time when having processes in place will help you gain higher profitability. If you don’t have anything in place, don’t worry—there’s still time to do something that will keep you from losing out. Here are a few easy-to-implement ideas.
Review anything you have which could become an add-on for a sale. It could be a performance guarantee (a warranty), cleaning and detailing, non-mobile electronics products such as sunglasses, specialty items or services. Once identified, make sure each of these are offered to every customer.
If you want to go a step further, look at the top five or ten vehicles that tend to be repeats at your store. Then, make a list of things to offer to each. Communicate this with your team, and make sure these are offered every single time. Do this without fail, and I can guarantee it will not only increase your revenue, but it will also add to your bottom line!
Taking a few minutes out of your day to add these simple processes should help you focus on the main goal: Make or exceed your numbers today.
Read the latest issue of Mobile Electronics magazine [Click Here]
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KANSAS CITY, MO. (September 2, 2020) – CPS Distributors, Inc. will be showcasing a solid core mix of marine lighting products from Marine Sport® Lighting, an upcoming and popular brand amongst the marine industry over the last 3-4 years. CPS first partnered with Marine Sport® Lighting in 2019 and made their first debut with the brand at IBEX 2019 in Tampa Bay. Last years show produced several good prospects that helped CPS’s initial traction with the brand and let boat builders know they had a full spectrum lighting line up to service their projects, both big and small.
Marine Sport® Lighting is best known in the industry for their phenomenal line up of marine grade professional light bars used for high power vision on dark waterways. Their light bars are high quality with a line up of a variety of lengths, styles, and beam pattern options for spot or flood. Included in this popular family of products are some great docking and spreader lights on the auxiliary side.
Marine Sport® Lighting is making headway in the underwater category as well with their popular and fast growing HydroBLAST® family of lights. The HydroBLAST® family is a la carte and gives you an option between remote and smartphone controlled, with various colors and finishes in deck lighting, and an amazing array of high lumen underwater lights. For more information about this lighting system, please contact CPS or Marine Sport Lighting for more information.
Lastly, this company has many other great marine lighting solutions, led switches, voltage gauges and more. In 2021, be on the look out for a revolutionary new docking light designed by their engineers in conjunction with a yet to be named boat manufacturer in our industry. There is some other great new products on the horizon as well to look for at the IBEX Virtual Show.
About Marine Sport® Lighting.
Established in 2007, Race Sport Lighting is the parent company that founded and trademarked the Marine Sport® Lighting brand in 2015. Race Sport Lighting is a well-known leader in lighting technology to the Automotive and Mobile Electronics industries and has been aggressively growing their marine industry footprint. The company is well known for their diverse approach of being a one stop premier lighting supplier to multiple industries. Located in Ringwood, IL, their staff is extremely technical in lighting and electronics, and customer orientated in a way that has earned them multiple Vendor of the Year awards. https://www.racesportinc.com/marine-sport-lighting.html
About CPS Distributors, Inc.
Established in 1971, CPS Distributors, Inc. is the exclusive marine distributor of audio & equipment including JVC, Kicker®, Memphis, CPS brand, and lighting equipment from Marine Sport® Lighting. With a dedicated team of product specialists serving over 2,500 marinas, dealerships, and boat builders in the US and Canada, we specialize in assisting our customers with system design, technology and aftermarket products that enhance the enjoyment of the boating lifestyle. Located in Kansas City, Missouri, our staff of dedicated marine industry experts are here to help you add value to your business and customer experience. cpsdistributorsinc.com
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Winners from first phase of Industry Awards are semifinalists for top honors
NORTH ANDOVER, MASS., August 26, 2020 (MEDIAWIRE) — The Mobile Electronics Association (MEA) announced the winners from the first phase of the 2020 Mobile Electronics Industry Awards. The announcement comes after industry nominees submitted videos describing their business or professions. Judges appointed by the association reviewed the videos and selected the winners, comprising the Top 50 Installers, Top 50 Retailers and Top 20 Sales Professionals. The complete list of winners is posted at the official Industry Awards website, meindustryawards.com.
“I’d like to thank our judges for their diligence, objectivity and hard work during the first phase of our industry’s most important tradition,” said Solomon Daniels, program administrator. “In an industry where it seems everyone knows or knows of everyone else, it’s especially difficult to put all that aside and make judgements based on the merits of each submission.”
The judges for the first phase were Tim Baillie, current Installer of the Year; Richard Basler, director of membership at MEA; Chris Pate, owner of Mobile Toys Inc. in College Station, Texas and former Installer of the Year; Matt Schaeffer, former Installer of the Year and lead fabricator at Sound FX and Musaic in Lewes, Del.; and George Smith, owner of Mobileworks in Santa Maria, Calif.
Judges follow a score sheet that matches the requirements of the video, and mark scores based on completeness and depth of knowledge for each answer. They can also award additional points for exceptional insight, creativity, or uniqueness in a submission.
Winners at this stage also qualify as semi-finalists the top honors of Retailer of the Year, Installer of the Year and Sales Pro of the year. Top 50 Installers award recipients can also opt to run for 2020 Trusted Tech, an award given to professional installers who excel more from an electronics standpoint than a design standpoint.
The next phase of the competition features voting by industry professionals and consumers to narrow the semifinalists list down to finalists. These categories are joined by other categories of which industry professionals vote to select top suppliers, reps and rep firms, distributors, and expeditors, as well as retail locations that excel in specific business practices. Voting will begin Thursday, August 27 and run for three weeks.
“Even though the ultimate competition is ongoing, we want to take this opportunity to congratulate our Top 50 and Top 20 winners,” said Chris Cook, president of MEA. “These are major accomplishments in themselves and represent the hard work and growth of stores and individuals over the past year. It’s great to see that, despite the unprecedented events of the past few months, our industry members continue to strive to be the best and set examples for their peers.”
Voting will take place at meindustryawards.com. Visit the website for additional information on the Mobile Electronics Industry Awards.
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest™, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
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Read the on the digital platform for Mobile Electronics magazine [Click Here]
Need Some Facetime?
Nothing can replace face-to-face networking with others in our industry.
From the beginning of the coronavirus outbreak, we’ve had to give up many things for the sake of our health and the health of others—all with consequences. We have sacrificed much, and hopefully, this will save many lives and eradicate the virus in the end, allowing society to resume normal life. Until then, we must learn to adapt and create our new normal. We have adopted practices based on a bit of science, politics and hopefully some good old common sense.
With that, we should all look forward to resuming life aware of the current pandemic. As I look forward to the future of face-to-face events, I am hopeful that those of us who provide them will create innovative ways to enjoy networking, education and the recognition we have come to cherish at the Mobile Electronics Industry Awards.
Is there a replacement for face-to-face events?
Let us explore some possibilities. When the pandemic started, we at MEA, as well as many manufacturers in our industry, launched webinars. These webinars help keep you connected to your suppliers and provide education and training that may have otherwise been accomplished during a local sales rep visit, distributor show, or regional and national industry events. Let me share from my own experience as a presenter and participant.
As a presenter, it’s extremely hard to gauge the audience. Without seeing expressions and body language, it is difficult to know if those listening or watching are attentive and engaged in the presentation. It’s the equivalent of doing a practice presentation in the mirror. Feedback in the form of questions and comments are helpful, but do not replace those in a face-to-face environment.
As a participant, my experience can be varied. At times, I am fully engaged with the presentation and sometimes I get distracted or lose focus. I can imagine that those of you at a shop have distractions, as well, in the form of customers. At the start of the pandemic when many shops were either closed or had significantly reduced business, there was plenty of time for webinars and the attendance numbers showed the same. As things opened back up, attendance was reduced along with the number of manufacturers providing webinars. This brings up a question in my mind: How can we return to the valuable facetime we enjoy while mitigating the health risk?
Good Information Helps Make Sound Decisions
As citizens of this great nation, the information we’ve received has varied in accuracy. We can all debate about who’s right or wrong, and what is the best source for information. Just open any social media app, and everything runs wild. As for me, I look for good data sources and try to understand how best to protect myself and others. As it relates to retail stores reopening, many of you have figured out a process for which you feel comfortable. Bottom line: It’s your business, and you need to do what you feel is best for you, your team and your customers. Your suppliers have done the same. You may be experiencing less in-person visits from reps and suppliers.
I believe many of you would say that those relationships benefit from seeing them in your store—much like you when it comes to seeing your customers in your store. There is no substitute for selling and servicing in-person. So, until we can do this safely, we will all suffer the consequences of separation. Unless we find a way to replace this, we must look to innovative ways to regain this important socialization.
When Will We All Be Together Again?
KnowledgeFest Long Beach was a success this past February. Later this year, we should all look forward to seeing one another at an incredibly special event for our industry—KnowledgeFest Dallas. The move to later in the year was strategic. We felt the best chance to hold an event that we all could enjoy. Yes, I hear the news and review the numbers. Here’s what I can tell you: There are brilliant people creating new ways to allow us to come together at an event, in person, without great risk to our health. You will see these practices in action at KnowledgeFest Dallas.
Industry trade events are important because they provide needed education, networking and facetime with others including your suppliers. These events represent the best our industry has to offer, and just like reopening your store, they will have processes in place to allow all of us to enjoy connecting with each other in a way that can only be accomplished face-to-face. I hope to see you all very soon to celebrate our successes!
Read the latest issue of Mobile Electronics magazine [Click Here]
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North Andover, MA – August 3, 2020 – The Mobile Electronics Association (MEA) announced today the launch of KnowledgeFest Live. This in-person and digital event is designed to welcome back the mobile electronics industry in preparation for commerce in a post-pandemic era.
KnowledgeFest Live will be held in Dallas on December 4-6 and will include exhibitors and attendees from all previously scheduled KnowledgeFest events earlier in the year.
Although KnowledgeFest Live is more than four months away, appropriate actions have been taken to ensure a safe environment for attendees throughout all KnowledgeFest venues including the exhibit floor, education sessions and the host hotel (more timely information will be made available at
KnowledgeFest registered attendees include owners, managers, salespersons, and installers of specialty retailers (70% of attendees come from within a 300-mile radius). New this year, buyers from big-box retailers that usually attend larger trade shows will be in attendance through special invitation.
For retailers not able to attend the event in person, they will still be able to register for KnowledgeFest Live through a digital platform for education workshops, manufacture trainings, and can take a virtual tour of the exhibit floor. KnowledgeFest Live will be recognizing the Mobile Electronics Industry Award winners in a special in-person and on-line celebration event.
For more information and to register for KnowledgeFest, visit KnowledgeFest.org
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest™, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
978-645-6434
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North Andover, MA – July 21, 2020 – KnowledgeFest™ Dallas, produced by the Mobile Electronics Association (MEA), will be held this Fall, September 25-27, 2020. The event will cover over 100,000 sq. ft. of exhibits, include more than 50 exhibitors representing more than 70 brands, and more than 100 hours of dealer education workshops and vendor sponsored training. Advance registration is open for the event and for the host hotel, Omni Dallas. The Dallas 2019 event had more than 2,000 in attendance. For 2020, MEA is anticipating strong participation albeit not record setting. The Dallas event will add a live element making a must attend either in person or online for education and training. For official information on the event please go to http://www.knowledgefest.org/.
“KnowledgeFest Dallas is our flagship event” said Chris Cook, President of MEA.“Those attending this year’s event should know that we put their health and safety at the top of our list. We have collected information regarding the best-known processes and procedures designed to provide attendees with a safe and successful education, training, and trade show experience. We look forward to providing all participants an event that allows them to come together and learn from one another.
In addition to the KnowledgeFest event, the highly anticipated Mobile Electronics® Industry Awards will be held Sunday evening September 27th to honor the best of the best for our Industry. The Awards recognize those in the Mobile Electronics industry that exemplify the highest standards of professionalism, business ethics, service, and expertise. More information about the Awards can be found at: https://meindustryawards.com/.
This year MEA was to launch a highly anticipated new event in Orlando. That event is now set to launch in the Summer of 2021. Next year, KnowledgeFest will be coast-to-coast with our new event in Orlando joining our other regional events in Long Beach, Indianapolis and Dallas.” KnowledgeFest is the only industry event devoted exclusively to the mobile specialist, the installing dealer.
For more information and to register for KnowledgeFest, visit KnowledgeFest.org
Upcoming KnowledgeFest events:
- September 25-27, 2020 - Dallas, TX
- February 12-14, 2021 - Long Beach, CA
- April 9-11, 2021 - Indianapolis, IN
- June 25-27, 2021 - Orlando, FL
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
978-645-6434
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Read the on the digital platform for Mobile Electronics magazine [Click Here]
Knowledge of your inventory can make or break your business.
This is one of the most feared questions when making the sale: “Do we have that in stock?” As retailers, I am reasonably sure you have had to walk or reschedule a much-needed sale at one time or another because we thought we had something only to find out it wasn’t there when we needed it most. Hopefully, you’ve found a system to mitigate this issue. If you’re still working through it, allow me to offer some ideas that might get you on your way to a healthy understanding of your inventory.
What’s in the barn?
Knowing what you have available to sell is paramount. Your customer expectation for product availability was made when you sold products and services. To find out post-sale that your product isn’t actually available leaves you in a compromised position. Now you must come up with a reasonable explanation. This situation happens all too frequently and, for the most part, it can be completely avoided.
Count it, then count it again
Counting your inventory is the first step to knowing what you have in stock. If you haven’t done so, now is the time to physically count your stock. Make sure you have a way to audit the results—especially for smaller items like kits, harnesses or adaptors.
How long will your stock last?
To calculate how long your stock will last, you must know your rate of sale for each item. There are a few ways to accomplish this task. The first is look at the past year of sales for each item and divide it by 52 weeks. This method is simple, but won’t account for seasonality. Should you desire to get a bit more accurate, do the same by quarter or by month. If you are using a point-of-sale software that tracks what you sell, this task should be fairly simple. Regardless of your method, once completed you will have a calculated rate of sale that can be used for deciding how much of each product you keep in the barn. Next, let’s review ways to set proper inventory levels to keep important stock on the shelf.
Setting levels
Knowing how many weeks of inventory to keep on hand can be a challenge. Knowing your rate of sale is an important step. You also need to have a good understanding of your supply-chain. You will have to account for lead-time, order quantity discounts as well as freight-cost reductions usually acquired from larger orders. Another important factor is availability. You should account for temporary product shortages. To deal with product shortage, you should assign an alternate product that could temporarily replace one that may be out of stock. This will help you manage your inventory levels going forward and put you in a better position to have what your customer needs when they need it. The number of weeks on hand is a calculation you will need to determine based on your business needs. Your purchasing power should also be considered.
Creating and managing your open to buy
The open to buy is a number set by you based on your ability to purchase inventory over a defined period. You can calculate it within your comfort zone by reviewing the rate of sales over a period and determining a dollar value of inventory required to achieve it. This doesn’t account for fluctuations and growth, but it provides an initial guideline. Next you should review your available cash and credit line to make sure you can afford to place the orders. Remember, just because you have favorable terms doesn’t mean you should order more. Each month a bill will be due and you need to ensure you have the revenue to pay it. You should also look at seasonality to account for higher and lower sales months, to keep you from having too much or little. Another consideration is separating it by category. Once the total is identified, you should review each category and set a number for each. Once completed, manage your inventory. Do regular counts. These are sometimes referred to as cycle counts. Assign someone to spot check troublesome categories to make sure you’re staying on top of your numbers.
Aging inventory
Looking for an easy way to increase your open to buy? Review your aging inventory. If it’s collecting dust, it’s probably costing you money. Have a sale, move it to eBay (brand permitting), or write it off. This will provide more spendable cash to support your inventory goals. And it cleans up the stockroom, as well.
Smooth sailing ahead
Regardless of how you complete the task, knowing your inventory and managing it better will lead to an improved experience for you, your business and your customer.
Read the latest issue of Mobile Electronics magazine [Click Here]
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02 Jul
ME-Mag Editors Forum: Want to Win at the Awards? You Will Be the Judge of That!
Thursday, 02 July 2020
Read the on the digital platform for Mobile Electronics magazine [Click Here]
Want to Win at the Awards? You Will Be the Judge of That!
Tell the industry your story and get ready to rise to the top.
When it comes to your Mobile Electronics Industry Awards, you can count on the process to be fair to everyone in our industry. We at the Mobile Electronics Association consider the integrity of the Industry Awards our highest priority. We know the industry counts on us to manage a fair process that accounts for all aspects of the program. To that end, each year we pick an esteemed panel of judges who review and cast their vote for each of the Top 12 categories. In addition, we have an audit team that oversees and reviews the voting process. These teams are made up of past winners, staff and an outside accounting firm which will audit the results.
The Mobile Electronics Industry Awards comprises a months-long process to recognize and honor those in the industry who best exemplify the professionalism, business ethics, service and expertise we want consumers to think of when they do business with us. Candidate companies and individuals submit video nominations and are narrowed to a list of finalists after a voting and selection process. In certain award categories, finalists submit materials which are then judged by a panel made up of past winners and other trusted industry experts. In other categories, final voting tallies determine the winners. All winners are announced at a special awards ceremony, held on the last day of the Dallas KnowledgeFest tradeshow and conference.
Here is a quick review of the voting rules: Votes for all industry awards are only open to industry participants. You may make one vote for each selection field. Voting takes place online through an approved submission platform. Emailed votes or votes placed in any other way will not be accepted. Each voter must provide contact information and employment information to determine eligibility. For contest accuracy, IP addresses for each vote are captured and compared to deter fraud. Voting by several members of a single location using a single computer/IP address is allowed.
The awards recognize Installer of the Year, Retailer of the Year, Sales Pro of the Year, Trusted Tech Award, Rookie of the Year, Retail Performance Awards and Customer’s Choice Award (this is the only award that allows your customers to vote). The top in each category are announced prior to Awards Night.
Other awards recognize industry professionals and companies: Distributor of the Year, Expeditor of the Year, Rep Firm of the Year, Representative of the Year and the Top Vendor Awards. These are voted upon by the entire industry and finalists are announced prior to Awards Night.
Let’s take a deeper look at the process for picking the Top 50 Installers, Retailers, Sales Professionals and other retailer awards. These are based on nominations from you and your peers. Your votes elevate the best of the best to the next level—the Top 12. Once the Top 12 votes are tallied, we announce the winners and move to the next part of the process. Many of the retailer awards have a phase two and phase three process. For the most part, both require the creation of video presentations which are judged using several criteria.
When it comes to the Retailer of the Year, several things need to be submitted. Remember, the video doesn’t need to be professionally produced, but it must provide the following information: The basics of how long you’ve been in business, number of locations, location type and number of employees. Also include the business philosophy or mission statement. What’s your sales performance over the past three years? What makes your business unique? What’s the greatest challenge you’ve overcome in the past year? Why should your location or chain be part of the Top 50 Retailers? Include a video walkthrough revealing the customer experience from parking lot to point-of-sale and employee areas. Add still shots of any required documents.
The Installer of the Year requires video as well and must answer the following: Name, years of experience and number of years at your current location. What’s your installation specialty, and how do you describe your philosophy as an installer? Name some installation professionals who’ve had influence on you and your career. How do your co-workers describe you? What’s the biggest challenge (personal or professional) you have overcome in the past year? What do you want customers to remember about the installation aspect of your service, and why should you be part of the Top 50 Installers? How does your performance influence team and store culture? Provide a video walkthrough of your work area and tools including still shots of work samples.
There’s a lot that goes into a successful awards process, and it’s worth it. I have spoken with many industry professionals who have submitted and been named Top 50, Top 12 and overall winners. The common theme of the conversation is how it made them better at what they do. I encourage you to take the time to review the awards website. Visit meindustryawards.com. Get started on the next level of your career. You will be glad you did! See you on Awards Night!
Read the latest issue of Mobile Electronics magazine [Click Here]
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North Andover, MA – June 23, 2020 – KnowledgeFest™ Dallas, produced by the Mobile Electronics Association (MEA), will be held this Fall, September 25-27, 2020. The event will cover over 100,000 sq. ft. of exhibits, include more than 50 exhibitors representing more than 70 brands, and more than 100 hours of dealer education workshops and vendor sponsored training. Advance registration is open for the event and for the host hotel, Omni Dallas. The Dallas 2019 event had more than 2,000 in attendance. For 2020, MEA is anticipating strong participation albeit not record setting. The Dallas event will add a live element making a must attend either in person or online for education and training.
“KnowledgeFest Dallas is our flagship event” said Chris Cook, President of MEA.“Those attending this year’s event should know that we put their health and safety at the top of our list. We have collected information regarding the best-known processes and procedures designed to provide attendees with a safe and successful education, training, and trade show experience. We look forward to providing all participants an event that allows them to come together and learn from one another.
In addition to the KnowledgeFest event, the highly anticipated Mobile Electronics® Industry Awards will be held Sunday evening September 27th to honor the best of the best for our Industry. The Awards recognize those in the Mobile Electronics industry that exemplify the highest standards of professionalism, business ethics, service, and expertise. More information about the Awards can be found at: https://meindustryawards.com/.
This year MEA was to launch a highly anticipated new event in Orlando. That event is now set to launch in the Spring of 2021. Next year, KnowledgeFest will be coast-to-coast with our new event in Orlando joining our other regional events in Long Beach, Indianapolis and Dallas.” KnowledgeFestis the only industry event devoted exclusively to the mobile specialist, the installing dealer.
For more information and to register for KnowledgeFest, visit KnowledgeFest.org
Upcoming KnowledgeFest events:
- September 25-27, 2020 - Dallas, TX
- February 12-14, 2021 - Long Beach, CA
- April 9-11, 2021 - Indianapolis, IN
- June 2021 - Orlando, FL
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
978-645-6434
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23 Jun
Race Sport Lighting Press Release - 3-in-1 Vehicle Protection Kits for your staff and customers
RINGWOOD, IL., June 23, 2020 – Race Sport Lighting is excited to announce the launch of their Race Sport Lighting’s 3-in-1 automotive protection kit. Designed for businesses who service any type of customer vehicles, to provide a simple layer of protection for porters, installers and technicians from potential transmission of germs, bacteria and viruses.
This kit features a recyclable slipcover for three of the most common surfaces technicians come in contact with while servicing a vehicle. One protective cover for the steering wheel, one for the gear shifter and one for the driver’s seat.
“Having a protective barrier between your employees and potentially contaminated surfaces within the vehicle they are servicing, is a simple and effective way to lower employee exposure to germs, bacteria and viruses. As well as giving customers peace of mind that they are not being exposed by the staff servicing their vehicle.” Steve Jergensen, President, Race Sport Lighting.
“To shield the surface, simply stretch the elastic band of the steering wheel and shifter knob cover out over the mechanism. The driver seat cover has a pouch on the back that you simply slip over the headrest. Drape the rest of the cover over the seat. We protect every test vehicle that comes in during our intake procedure.” Mac Gracia, Installation & Tech Support, Race Sport Lighting.
3-in-1 Automotive Protection kits are in stock and shipping in cases of 100 for your average dealer, or 1000 for large dealerships or WD Distributors to sell to their active dealership base.
More Information and Resources on this NEW Product below:
Racesportinc.com: https://www.racesportinc.com/catalogsearch/result/?cat=&q=3wpg1k
Video: https://youtu.be/abZclbCGaMA
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Read the on the digital platform for Mobile Electronics magazine [Click Here]
In the midst of a pandemic, we must apply lessons learned to ensure the survival of our businesses for the future.
Experience is the best teacher—although the test is given first, and then the learning begins. Like many of you, I run a small business. The Mobile Electronic Association is considered a small business by any standard. We have just a few team members who do an incredible job serving you as a member of the association. Our mission is to educate, inform and empower you to succeed in your business. We do this not out of obligation, but out of love for the industry. That industry is you! Many of the calls, emails and messages we get from you relate to support you need to make the right decisions. For example, as a member, you may be using our point-of-sale software. As a result, you may need to know how to do something to improve your experience with that software. However, member inquiries for support go far beyond software. That’s what I would like to address now.
As your industry association, we are here to help. Over the past couple of months, we have answered your questions for a myriad of things. Lately the inquiries have focused in two important areas. How do I get the Paycheck Protection or Economic Injury loans? How do I create a safe environment for my team members as we seek to reopen or maintain our business in this new COVID-19 environment? While there are other inquiries, I wanted to take a moment and discuss these two.
Many of you had to make tough decisions recently regarding your business. You may have been forced to consider the possibility of going out of business. You had to consider the reality of furloughing some or all your team. You’ve had to institute new policies and procedures to create a safer environment for your team and your customers. As a business owner, these decisions were on top of all the normal pressures you deal with day-to-day just keeping the doors open. Adding to all these pressures, you have a personal life and family to consider.
Then comes the need. Regardless of your rainy-day fund, I have encouraged all of you to apply for small business assistance. That included having your team apply for unemployment insurance. My advice was not based solely on the financial strength of your business. It was based on an outside force (the government) making decisions that directly inhibited your ability and the ability of your team to earn a living. And for that reason alone, you and your business merit the compensation. I know that this can be a real confidence killer. Do not let your pride keep you from collecting what is rightfully yours.
Some of you have never had to file for unemployment benefits, and just the thought of it can be unsettling. Requesting a loan is also a tough decision. Again, some of you have never had to do this. Speaking directly to both of those issues, I will tell you this: You are not asking for help and you are not relying on the government for assistance. You are requesting compensation from the source of the downturn in your business. Think of it as your insurance. If you had damages, you would file a claim. The same rule applies. Do what you must to sustain your business.
As you do this, another issue arises. How do we go forward with the new normal, and what does this mean? I do not think any of us knows for sure. This is where our industry truly excels. We have gone through many changes and always find a way to continue. This challenge should be no different. There are a few things to consider, including the safety of you and your team, and the safety of your customers. Starting with what you can control, you should outline best practices for your business. Review the CDC and OSHA websites as well as your state guidelines and local ordinances. This will take a bit of time, but it’s necessary to know what you must do to remain in compliance. Once you are familiar, draft a plan of operation. Then communicate it to your managers to elicit feedback. With buy-in from everyone, share it with your team members. Support these efforts with visuals. For example, put specific guidelines in specific areas. The breakroom comes to mind. Limit access and have a process for cleaning. Another important area is the showroom. Locked and by appointment may be necessary. Make sure your team knows what to do, where to do it and executes the plan one hundred percent.
Then make sure your customers know you have put procedures in place for their safety. This is a marketing message and should in the short-term be over-emphasized. Make the message a positive one. Let them know you are ready to provide them with the best products and service to help them make the most of their summer drive-time. With your new normal in place, proceed with caution and make the most of every customer experience. As an industry, we provide great technology with professional installation. Deliver it with confidence, and do your best for everyone involved.
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As we all adjust to new safety guidelines and precautionary measures, this should be the message from every retail store.
After speaking at the Car Media Convention in Germany on February 16 of this year, I found myself wondering if this virus could affect our industry and our nation. If so, what kind of disruptions could it cause? Just a few weeks later on March 11, I spoke at the GoFast event in New England. I noticed great trepidation from exhibitors and attendees as to how they should interact with one another. Some greeted each other by nodding from a distance. Others offered a fist-bump, and some just embraced with a firm handshake or brotherly hug as if nothing had changed. This was my first real indication that something was seriously wrong. That night after the New England event, I had a long dinner with some well-respected members of the mobile electronics industry. Much of our conversation focused on what might happen next. For me, this marked the beginning of the COVID-19 pandemic.
Each day, news reports sounded worse. The future began to look bleak with little information to allay our worst fears. Stock markets reeled, the medical industry panicked and the news media did little to provide perspective. It felt like a swift kick in the gut. I am sure we all have a story to tell of how this nightmare left us feeling a bit more than unnerved. Long days turned into even longer weeks. Months have gone by.
Then Came the Waiting
Day after day, I listened to the news looking for bright spots and pitfalls. The latter was more prevalent. The frustrating part for me was the lack of good information and the wealth of disinformation. Then can the closures of non-essential businesses. That was a watershed moment that required us at MEA to start gathering information on what was deemed essential. Once we understood it, we could share information with the industry to help businesses stay open if they wanted to.
Next came the potential of getting Small Business Association loans, both Economic Injury and Paycheck Protection. This seemed to hang in the U.S. Congress for an eternity. And once it was approved, MEA acted and provided several webinars to help understand a process none of us had ever experienced. I felt extremely disappointed at the first round and the mishandling by some financial institutions. The second round of funding seemed to be more focused on those in need. As of this writing, many of you have received funds to shore up your business. I am happy we were able to help.
Is Your Business Essential?
Finding out what defined an essential business led us to understand the Department of Homeland Security Identification of Essential Infrastructure. We reviewed each state and province to understand their interpretation. Here’s my personal take on “essential businesses.” Governments and thus politicians have a way of deeming businesses essential that has nothing to do with how I feel about the topic. Essential, to me, is any business that produces income for you and your team to provide for them and their families. What is non-essential to others has little to do with what you need to fulfill your obligations and live your life. I hope we never again see a day where any of us are deemed non-essential. For those of you who listed your business as vehicle repair, you had proof that met the criteria. For those of you listed as such, I recommend you take the time to update your listing with your state to make sure you never have to deal with this again. While I know business may have been down for many of you, I was happy to see a large majority were able to stay open and keep doing business.
The Next Phase: Reopening
The Federal Government set out an approach for reopening that provided guidelines which some states followed. Others made more cautious plans, while still others took the opportunity to oppress many struggling businesses with restrictions based more on fear than facts. I get that we are all learning through this. I do not suggest throwing caution to the wind, but I do think all voices should be represented and heard in a free society. I fear we have become complacent in allowing social and traditional news media define what is appropriate. I hope one day we can all feel free to speak our minds without hesitation and fear of retaliation.
Today, I am glad to hear many retailers are having an experience similar to Black Friday due in part to stimulus checks and pent-up demand, coupled with seasonal uptick—and, I believe, a desire to drive rather than fly this summer. Hopefully, we all experience this rush. It will go a long way to making up for losses suffered over the past couple of months. Stay safe and healthy. I look forward to seeing everyone in person at out next event!
Read the latest issue of Mobile Electronics magazine [Click Here]
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Finding hope for our industry in this most critical time
by Chris Cook
Ask me what is on my mind and you may get an earful of what I believe and how I think things will play out. The reality: None of us knows how things will turn out. Right now, I am more interested in our future as a country and more specifically, as the mobile electronics industry. I am humbled and honored to serve as the president of the Mobile Electronics Association (MEA), especially at this period in our history.
At MEA, we are doing everything in our power to help mobile electronics specialty retailers sustain their businesses. We created www.MEAhelp.com as an effort to aggregate important information critical to our industry’s survival during this time. Please take a moment right now to review and let us know if there is anything more we can provide to assist you.
Education and Training Resources
Since this crisis started, we have been busy with meetings, webinars and gathering important resources to help the industry. Every Friday we meet with a group of industry leaders which includes manufacturers, distributors and other industry associations. During our meetings, we discuss the week’s events, learn from one another and consider ways as a group to sustain our industry during this crisis. I can say firsthand that if you are a retailer in this industry, your suppliers have your best interests in mind and at heart.
Another group we meet with weekly are sales representatives. They are on the frontlines and your best resource for information on the goings-on of your suppliers. They, too, lend their wisdom to the discussion of supporting the specialty retailer.
One of the positive results of this crisis is the near endless amount of education and training being delivered via webinars. The entire schedule can be found at MEAhelp.com under Education and Training Resources. If you are a supplier, we have a quick and easy link to submit your event and gain more attendees. Look for this website to become the new place for all things education and training—your best resource from the association that brings you KnowledgeFest!
MEA Webinars to Help You Through the Crisis
Since we launched this resource, MEA has provided hours of education to help specialty retailers through this crisis. Most notably, we have hosted several webinars on the Small Business Association Paycheck Protection Program (PPP) and Economic Injury Disaster (EID) Loan programs. These webinars and many more are viewable on-demand at MEAhelp.com.
Just as important are the weekly MEA Retail Owner & Manager webinars that have covered topics such as: How to establish and maintain your business as an essential business, how to stay connected to your customers and community, how to create consumer-facing videos to keep your customers feeling safe when doing business at your retail location, and understanding the new sales process as we reopen our society. These important webinars will continue for the near future to assist our industry as we all learn together how best to adapt in this ever-changing environment. If there is a topic you feel we as your industry association should be teaching, please take a moment and contact us at the email provided on MEAhelp.com.
Looking Toward the Future Together
MEA will continue to provide the latest and best information we can find to assist you in sustaining your business. We are committed to helping you strengthen your business as we move from stay-at-home orders to emerging with a new and focused purpose.
As you finish reading, I encourage you to look toward the future. A future that enables us to come together with a renewed purpose. Personally, I look forward to being together once again at a future KnowledgeFest event. I greatly miss seeing all of you and hearing the inspiring stories of how you learned and applied new knowledge gleaned from education workshops, manufacturer trainings, and some of my favorites, just hanging out with your peers at great networking events. Until that time comes, please stay safe and healthy. Also, let us know if there is anything we can do to help in any area of your business. Know that MEA is here for you as your Industry’s #1 Resource!
Read the latest issue of Mobile Electronics magazine [Click Here]
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North Andover, MA – May 5, 2020 – The Mobile Electronics Association to hold a webinar Thursday, May 7th at 4:00pm Eastern Time
KnowledgeFest Speaker and Mobile Electronics Sales Pro of the Year, Elias Ventura of Virginia based Safe and Sound Electronics. He will present:
Selling with Confidence: Remembering that you are the Expert
Do you know everything there is to know about all the gear you sell, but still find yourself selling the gear the customer wants, instead of what he really needs? Lack of assertive confidence during the sales conversation often costs you the sale, or worse, creates a dissatisfied customer. Join us to learn more about how to turn your knowledge into more dollars and bigger smiles. You ARE the expert.
This is meeting is designed for store owner, managers and sales professionals.
Join Chris Cook of MEA and our special guest speaker as we provide the marketing tools you need to navigate through the COVID-19 crisis
We will take your questions and share knowledge to help everyone through this challenge.
Register by [Clicking Here]
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North Andover, MA – April 28, 2020 – The Mobile Electronics Association to hold a webinar Thursday, April 30th at 4:00pm Eastern Time
KnowledgeFest Speaker and noted Author, Tomas Keenan of Top Class Installations, Inc. presents:
No one talks about the fight to retain employees, and how they want to get out of the cycle of desperate decision making. No one talks about hemorrhaging money or the deep fears running a business can cause. Until now. Tomas Keenan eradicates confusion and the common yet secret fears every businessperson faces, using a proven and profitable method. After years of refining what works for his company, Tomas reveals the three main components of a properly structured vision and why they’re paramount to your success. This is the secret sauce that takes you from working too hard on the wrong aims to increasing your efficiency, establishing pipelines and turbo-charging your revenue.
This is meeting is designed for store owner, managers and sales professionals.
Join Chris Cook of MEA and our special guest speaker as we provide the marketing tools you need to navigate through the COVID-19 crisis
We will take your questions and share knowledge to help everyone through this challenge.
Register by [Clicking Here]
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North Andover, MA – April 23, 2020 – The Mobile Electronics Association to hold a webinar Thursday, April 23rd at 4:00pm Eastern Tim
Learn that in every selling situation, someone is leading, and someone is following. When the buyer leads, we give away too much information and get next to nothing in return. When the seller leads, we learn what the buyer really needs, and why, and then sell them the correct solution. In this workshop, you’ll learn how to know who’s in control, and comfortably and seamlessly become the leader to achieve more of the results you want.
Learn important marketing techniques to use while your business is closed or your customer traffic is reduced.
Learn how to stay connected to your customers and your community during this time of crisis.
This is meeting is designed for store owner, managers and sales professionals.
Join Chris Cook of MEA and our special guest speaker as we provide the marketing tools you need to navigate through the COVID-19 crisis
We will take your questions and share knowledge to help everyone through this challenge.
Register by [Clicking Here]
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Join a Celebration of Life for Jay Kent Thursday, April 16th at 9:00pm Eastern Time Moderated by Mark Miller, Owner - Westminster Speed & Sound.
Register by [Clicking Here]
Tips to set you up for a good call:
- Be in an area with little or no background noise.
- Please use a good-quality camera if available.
- Clear any items in the background to reduce distractions.
- Position yourself to be in the center of the camera frame and refrain from distractions.
- Have a light on to the front of you to light your face.
- Use a high-quality microphone and position yourself close to it. And speak up and enunciate when speaking.
IMPORTANT: If you dial in using your phone, you must disable your computer microphone and speakers
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North Andover, MA – April 16, 2020 – The Mobile Electronics Association to hold a webinar Thursday, April 16th at 4:00pm Eastern Time.
Don't wait for the Nation to reopen to figure out how to market your business. Create your "Digital Business Card" TODAY!!
Learn from a couple of social media masters how to create high impact videos designed to make a lasting impression on your customers.
Understand the best ways to communicate that you and your business are prepared to take the extra care and time to thoroughly clean the vehicle prior to pickup. Also making your customer comfortable with your procedures for drop-off, pick-up, payment and demonstration of their purchase.
Learn important marketing techniques to use while your business is closed or your customer traffic is reduced.
Learn how to stay connected to your customers and your community during this time of crisis.
This is meeting is designed for store owner and managers and we will discuss what all this means for you and your business.
Join Chris Cook of MEA and our special guest speakers as we provide the marketing tools you need to navigate through the COVID-19 crisis.
We will take your questions and share knowledge to help everyone through this challenge.
Register by [Clicking Here]
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North Andover, MA – April 7, 2020 – The Mobile Electronics Association to hold a webinar on the CARES Act 2020 and the Paycheck Protection Program - Learn How to Access Your Share of the $2.2 Trillion presented by Hilb Group of New England on Tuesday, April 7th at 3:00pm Eastern Time.
In this session, Hilb Group's benefits attorney, Suzanne D'Amato, Esq. will provide an overview of the Coronavirus Aid, Relief and Economic Stimulus Act of 2020 (CARES Act 2020) along with further details about the Paycheck Protection Program and how you can access some of the $340 Billion in forgivable loans that are available to help you defray payroll, benefits and operating expenses.
Register by [Clicking Here]
Biography:
Suzanne D’Amato
The Hilb Group of New England -- Warwick, RI
The Hilb Group of New England -- Warwick, RI
Suzanne D’Amato joined the company in 2015 as an in-house ERISA and Employee Benefits Attorney. Suzanne assists Hilb Group clients in navigating legal and compliance issues relating to their employee benefit plans, including Affordable Care Act compliance.
Prior to joining Hilb Group, Suzanne served as General Counsel to a technology company in the recruitment advertising space, where she oversaw the development and administration of an OFCCP compliance solution and advised company executives on day-to-day legal matters. Previously, Suzanne was an ERISA Associate in the Compensation and Benefits group of two New York City law firms, where her practice focused on employee benefits and qualified retirement plans, including the drafting, implementation, operation, and termination of plans; plan qualification; plan administration; and ERISA litigation involving the representation of multi-employer pension and welfare funds in benefit claim and collection actions.
Suzanne holds a B.S. in Health Systems Management from University of Connecticut and a J.D. from University of Connecticut School of Law. She is licensed to practice law in the State and Federal courts of Connecticut.
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Mobile Electronics Alert - North Andover, MA – April 7, 2020: The Mobile Electronics Association is providing a list of online training opportunities at www.MEAhelp.com as a centralized resource for the Mobile Electronics Industry. Got to MEAhelp.com for more information.
This resource will be updated frequenlty with infomation about: Vital Resources for Retailers, COVID-19 Health Information, Federal & State Resources and Education & Training Events.
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