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Community Focused

While Car-Tunes Inc. continues an ongoing remodel and prepares for a January anniversary marking 35 years in business, owner Kimberly Trainer makes innovation and strategy a part of her daily routine with the goal of giving clients exactly what they are looking for.

Words by Rosa Sophia

Car-Tunes Inc. in Greenville, Miss. endeavors to give the people what they want. When a nearby music store closed down several years ago, locals came into Car-Tunes and asked if they sold guitar strings, said owner Kimberly Trainer. “It just fits in so well with what we do.” She added that the business now sells musical instruments and related equipment to churches, schools, hobbyists and more.

Space for these items was factored into the recent remodel, which is still ongoing. “Eighteen years ago, we were a car stereo shop,” Trainer said, “but now we also have equal amounts of marine equipment, motorcycle equipment and safety items. We also sell guitars, keyboards and drums. Everything we do has to do with music.” Even Trainer’s youngest daughter is a musician and first learned to play the piano using a keyboard in the store.

Thanks to the remodel, everything is very interactive, she added. Customers can plug their phones into the units on the soundboard and listen to their own music to experience available products. Relatively new to home theater, the shop also offers an area for sampling theater-grade surround sound, Trainer said, along with popcorn for the ultimate experience.

Car-Tunes has been open since 1984, and Trainer has owned the business since 2001. In January of 2019, the shop will have been open for 35 years. According to Trainer, it began as an investment and became a passion.

From Banking and Finance to Business Ownership

Eighteen years ago, Trainer was looking for an investment. She went into Car-Tunes one day and asked the owner whether he’d be interested in selling. “He said no. He had started the business,” Trainer said. “But he thought about it, and a few weeks later he called me back and... Read the rest of the story HERE.

 

 

 

 

Loud and Proud

With a strong SPL heritage, brick-and-mortar business model, unwavering respect for its dealers and solid Midwest values, DD Audio delivers not just the goods, but its good nature to all.

Words by Jamie Sorcher

Deep in the heart of America, based in Oklahoma City—a place nicknamed the Big Friendly—is where DD Audio has made its home. The company’s products, including marine, mobile, home, professional and industrial markets, as well as OEM, are American-designed and manufactured.

“We are very well known for our big subwoofers,” said sales and service manager Kevin Doyle, who has been with the company for nine years and is one of its 35 employees. “Our heritage is competition.”

Always Available to Assist Dealers, Above and Beyond today, DD Audio not only continues to carry that torch, but also maintains the incredibly strong rapport it has built with its dealer base. Part of that foundation comes from DD Audio’s sales team that is... Read the rest of the story HERE.

 

 

 

 

 

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