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Research Finds 55 Percent of Aftermaket Executives Find Cheaper Competition as Biggest Threat

Virtual Strategy -- Fifty-five percent of North American automotive aftermarket companies admit their biggest fear is cheaper competition, while 51 percent reveal that when customers leave, the biggest reason is cost. This is according to research published in April 2015 from North America’s leading supplier of sales intelligence software, sales-i.

The 2015 Automotive Aftermarket Industry Trends Report, based on data from 421 executives across the industry, also reveals that face-to-face meetings are still the most successful sales setting, while cold calling brings in the most new business leads. However, the use of social media is on the rise with 72 percent of respondents admitting that it will play a central part in their marketing strategy this year.

Kevin McGirl, President of sales-i, comments: “The big four players across the automotive aftermarket industry dominate just 20 percent of a market that’s worth a whopping $138 billion. That means now is a great time for smaller businesses to stand up and take their share of the market. This survey provides some fascinating insight into what these businesses need to be doing to beat the competition this year!”


Read more at http://www.virtual-strategy.com/2015/04/18/research-sales-i-finds-fifty-five-percent-aftermarket-executives-admit-cheaper-competitio#axzz3Xt0G85vc#FX7EWpjhxj8ccmLw.99

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