LOS ANGELES, Ca. – 2012 - JVC Mobile Entertainment (www.mobile.jvc.com), a leading developer and manufacturer of sophisticated mobile, audio, and video products, announces the release of the second episode of its 2012 “TURN ME ON: THE ROAD / HALESTORM” campaign to promote JVC In-Dash Multimedia and Navigation receivers. Episode 2 continues the journey, as chart-topping hard rock band, Halestorm, tours through the mid-west playing to thousands of fans.The 360 campaign continues its support with online banners, video content placement, social media integration, PR buzz and concert tour promotion. The video will also be featured on the high-definition JVC video billboard in Times Square, NYC.
With the inception of the TURN ME ON franchise back in 2008, JVC Mobile completely rethought its marketing strategy by dedicating the majority of its marketing and media budget to a groundbreaking online viral video featuring artists like Josh Todd from Buckcherry, Jacoby Shaddix from Papa Roach, The Charm City Devils, Darling Stilettos, The All-American Rejects, as well as Lita Ford, Candlebox, Puddle of Mudd, and Rev Theory. JVC Mobile Entertainment’s TURN ME ON series, which has garnered over 40 million combined video views and over 2 billion brand impressions, has revolutionized the car audio marketing landscape with this innovative series.
This year’s video takes a different course, following Halestorm on their 2012 US tour, in support of their new album, The Strange Case Of…. The new format will feature a three episode roll-out throughout 2012. The video will follow Halestorm’s journey through their 2012 tour schedule, starting with pre-tour rehearsals and preparations, and all points in-between, as they hit the road from spring to summer to fall. The creative execution will result in a fast-paced “rockumentary” lifestyle video created and directed by TURN ME ON mastermind Danny Klein, with key video and stills captured on a daily basis by renowned music photographer, Rob Fenn. The intensive shoots will take place at key on-location stops throughout the year, including exclusive interviews with band members and loyal fans.
The viral video’s second episode, released today, July 17, 2012, captures Halestorm in the throws of their US tour – at venues such as the legendary Machine Shop in Flint, MI, and the fan-crazed Rock on the Range in Columbus, OH. The final chapter, to be released in the fall, promises to go out with a bang. All three of these segments will comprise one complete piece entitled TURN ME ON: THE ROAD / HALESTORM ROCKUMENTARY.
Along with rock stars, entertainment, and great music, the viral video incorporates key interactions with JVC Mobile’s in-car technology. Each video chapter will feature JVC Navigation, Multimedia receivers with popular iPhone App integration inside a Ford Shelby GT 500 Supersnake, which serves as the “hero” car throughout the video. Effects will be incorporated to bring these products to life, serving as a reminder that JVC Mobile’s in-car technology is a very integral part of our lives.
"I could not be more thrilled with Episode 2 of this new series – it really captures the energy of life on the road as a touring band." said Chad Vogelsong, General Manager of Marketing for JVC Mobile Entertainment. “Working with Halestorm has been a true privilege. They take a lot of pride in their craft, and it shows in the content we’ve been able to shoot on the road with them. It’s the perfect setting to showcase how JVC products and technology bring the experience of live music to your car, regardless of whether you are rocking out to music on a CD, iPod, or streaming your favorite music App on your smartphone.”
For the third consecutive year, media partner egoTv has been tapped to be the exclusive online distribution network for the branded entertainment campaign. The site will also feature exclusive galleries from Rob Fenn (www.musicthroughthelens.com), along with periodic posts with updated features throughout the year from JVC Mobile Entertainment. Users will be able to grab embed codes and site links from www.egotv.com/turnmeon to spread the TURN ME ON: THE ROAD/HALESTORM video around the web. The page will include an email opt-in area to capture JVC Mobile fan emails, links to technology partner sites, as well as a “Locate Now” button that will take users to the Dealer Locator page on JVC Mobile’s website. Fans will also be able to link to iTunes to buy Halestorm’s albums, as well as to keep up to date on tour dates and other info.
To view the TURN ME ON: THE ROAD/HALESTORM online viral video, log onto: