Oxnard – Sam Rabbani describes himself as his own “first distributor, retailer and customer.” The founder of Boss Audio Systems originally used his own car and friends’ cars to test products, then sold them in a small rented booth at various consumer shows. He later celebrated his first real customer when a distributor in New Jersey placed a $10,000 order. Today - 25 years since it all started - a 100,000-square-foot, state-of-the-art showroom, office, warehouse and engineering facility is home to more than 75 employees and some of the best-selling brands in the mobile electronics industry.
Boss Audio Systems is celebrating a quarter of a century in business this year, starting with new product introductions in January at its Las Vegas show. The company recently released its first in-dash navigation-equipped receiver, and several of its upcoming new products are designed to meet customer demand for direct integration of portable music into the car’s audio system.
“It’s a good sign that we’ve made yet another company milestone at a time that is a milestone in itself,” said Rabbani. “As long as we’ve been around, our focus has been to offer the best combination of choice and price to our customers and end users, and now we are able to expand these choices on a new level.”
Boss Audio Systems opened its first facility in California in 1987 with a basic but solid category offering of amplifiers and speakers, along with technical support and on-site repair services. In 1996 the company expanded its lines by starting Planet Audio—and two years later introducing Sound Storm Laboratories (SSL)—as a means to appeal to higher-end retailers and consumers. With the broad success of these lines, accompanied by exponential company growth, Boss Audio Systems eventually moved its brands into its current facility in Oxnard in 2000.
Today, Boss Audio Systems enjoys several distinctions that define its place in the market. The company is currently one of the top five amplifier producers in the world. It is strongly recognized and regarded in more than 170 countries. And the NPD Group, a nationally recognized market research firm, recently ranked Boss Audio Systems behind only Pioneer and Kenwood in the in-dash multimedia category in terms of unit share, dollar share and average price.
Since its inception, the mission of Boss Audio Systems has been to continually expand its reach, from a broad and diverse product line to national and international recognition. This mission continues to push the company forward as it expands its product offerings to meet customers’ needs for in-car information and portable device connectivity, while still maintaining its storied reputation for providing high performance at a fair price.
“One of the most important lessons you learn in business is knowing who your customers are, then focusing on what they want, rather than what others expect,” explained Rabbani. “We know who our customers are, and what they expect from us, and we come to work every day to exceed their expectations.”
For more information on Boss Audio Systems,call(800) 999-1236, or visit the Boss Audio Systems websiteat www.bossaudio.com