The app is free to all 12-volt professionals and can be downloaded by using your phone and going to the Android market or from the MAC website. The app is geared toward installers and salespeople as both a handy install and sales tool.

The MAC app was released to ICE group members at the end of June and already has close to 500 users. Additionally its initial industrywide launch is sponsored exclusively by AAMP of America.

AAMP CEO Ron Freeman states AAMP has great respect for the specialty retailer/installer and has been supporting them since the 80s. Freeman continues To further support them with today's technologies is a no brainer.

ICE Executive Director Rob Elliott says We would like to thank the entire 12-volt industry for embracing ICE. It is our hope that the MAC app can make their days a little more productive and profitable.

ICE Associate Director Jason Denton comments When I was in retail sales I would have been all over a credibility enhancing tool like MAC. With Android tablets now available for less than $100 every retailer should equip their staff with this high tech tool.