Mobile Electronics Magazine

Switch to desktop
28 Sep

Retail News - Shop Owners Teach Industry Essentials at KnowledgeFest

Shop Owners Teach Industry Essentials at KnowledgeFest
 
Word by Laura Kemmerer
 
Known for hosting some of the highest quality education in the mobile electronics industry, KnowledgeFest recently marked a return to in-person classes and networking opportunities. At the event, Adam Devine of Devine Concepts in Naples, Fla., and Brandon Green of The Car Audio Shop in High Ridge, Mo., both drew on their own expertise and taught “Marine Fabrication Best Practices” and “The 12-Volt Insight.”
Devine said he felt the turnout at the debut Orlando show was excellent, “especially being post pandemic. People are still worrying about going to events. The turnout has been great, the interactions have been great and the classes are phenomenal. I’ve seen more interaction during the classes instead of just downloading the content and information and not participating,” he added.
 
Online education options, though helpful due to pandemic restrictions, had lower rates of engagement from students. According to Devine, in-person learning facilitates more participation and gets attendees to ask more questions. In contrast with few questions asked in virtual trainings, Devine and Green had over 30 inquiries after their first presentation. The two also closed out the weekend co-teaching “The 12-Volt Insight,” an owner-manager class. Devine noted that his store in Naples focuses on high-end luxury vehicles, and his perspective might not be relevant to everyone.
 
“Understanding those differences and what you should have in terms of product selection could be different from Naples to Minnesota to everywhere else,” Devine said.
What should remain the same, however, is how you interact with your clients. Emphasis on customer service, excellent solutions and getting an understanding of your customer’s lifestyle, in order to better understand their needs, should all be part of the same core practice. With an additional emphasis on selling benefits rather than features, customers are sure to have a positive experience.
 
“You’re not going to sell a mom who has two kids and makes long trips on the features of rear-seat entertainment, you’re going to sell them on the fact that it’s the experience—the kids in the backseat are going to be quiet and you’re going to have a nice relaxing ride,” he explained.... Read the rest of the story HERE.
 
kfest 739x
Last modified on Tuesday, 28 September 2021 07:32
Rate this item
(1 Vote)

Copyright - Mobile Electronics Association 2020

Top Desktop version