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19 Sep

September Issue Feature: Support Team - SounDigital

Coming to America

Based in Brazil, SounDigital is establishing its footprint in the U.S. with a crackerjack engineering team, self-manufactured product, and plans to double its dealers within a year.

Words by Jamie Sorcher

It takes only a few moments on the phone to determine Diogo Ianaconi is a mobile guy—not just because of his role as the CEO of SounDigital USA (the company makes competition-grade amps for cars, boats and bikes), but more so because he is actually on the go so much of the time.

“We opened up for business in Miami back in 2016 with a warehouse that handles distribution to the U.S. as well as the Caribbean and Mexico,” Ianaconi said. “I’m definitely traveling a lot right now, but the idea is for me to move to the U.S., hopefully by the end of the year.” For now, he spends time in both the States and Brazil. In between are side trips to Russia and other far-flung locations to see distributors.

SounDigital, in existence for 12 years and based in Rio Grande do Sul, the southernmost state in Brazil, employs over 200 people. The company’s products can be purchased in over 45 countries, but it is the U.S. market where SounDigital is focusing its efforts now.

“We had a presence in the U.S. years ago, but it was only in... Read the rest of the story HERE.

Last modified on Wednesday, 19 September 2018 14:05
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